About the Role

Our client Middelburg is seeking a driven, high‑energy, and target‑oriented Sales Manager to lead our New & Used Vehicle Sales division.

This key leadership role is responsible for driving vehicle sales performance, ensuring exceptional customer satisfaction, developing a high‑performing sales team, and supporting the dealership in increasing market share within the Middelburg area.

Key Responsibilities

Sales Leadership & Team Management

• Lead, coach, and manage the New & Used Vehicle Sales team to achieve monthly and quarterly sales targets.
  
• Oversee prospecting, lead generation, customer follow‑ups, test drives, and deal closure.
  
• Set performance KPIs and hold the team accountable to Ford dealership standards.
  

Sales Process Control & Compliance

• Ensure all sales processes meet Ford South Africa and F&I compliance requirements.
  
• Review deal files, verify documentation accuracy, and ensure all CRM systems are correctly utilised.
  
• Work closely with F&I Managers to support strong deal structuring and profitability.
  

Customer Experience & Retention

• Guarantee exceptional service across the entire sales journey.
  
• Resolve customer escalations professionally and promptly.
  
• Implement retention strategies to drive repeat business, referrals, and customer loyalty.
  

Stock, Marketing & Showroom Management

• Manage stock levels in partnership with the Dealer Principal and Stock Controller.
  
• Ensure the new and used showroom floor is professionally merchandised and visually appealing.
  
• Collaborate with marketing teams to boost digital leads, campaigns, and online brand presence.
  

Reporting & Sales Analytics

• Prepare and present weekly and monthly sales performance reports.
  
• Analyse competitor trends and emerging market data to adjust the sales strategy.
  
• Track team pipeline performance and allocate resources to maximise conversions.
  

Requirements

Key Requirements 

• 3–5 years Automotive Sales Management experience within a franchised dealership.
  
• Proven track record of achieving vehicle sales targets and strong KPI performance.
  
• Strong leadership, coaching, and team‑motivation skills.
  
• Thorough understanding of dealership sales processes, CRM systems, and F&I compliance.
  
• Excellent communication, negotiation, and customer‑relationship skills.
  
• Matric / Grade 12 (essential); a Marketing, Sales, Finance, or Business qualification is advantageous.
  
• Valid South African driver’s licence.
  
• Knowledge of dealership DMS systems (Automate, Kerridge, CDK, Evolve, etc.).
  
• High‑energy, target‑driven, and competitive mindset, able to work under pressure.