Copywriter – Luxury Property Group | Johannesburg

Kendrick Recruitment is seeking a talented and creative Copywriter to join a leading luxury property group based in Johannesburg. This role is ideal for a passionate storyteller with a flair for crafting engaging, brand-aligned content across multiple platforms within the luxury travel and hospitality sector.

Key Responsibilities:

Copywriting and Content Creation

• Develop compelling and persuasive copy for brochures, sales materials, email campaigns, and digital marketing content.
  

• Write engaging scripts for webinars, video content, and presentations.
  

• Create SEO-optimised website copy that effectively drives engagement and conversions.
  

• Produce sales enablement materials and tailor content for different audience segments across multiple luxury properties.
  

• Edit and proofread all materials to ensure accuracy, consistency, and alignment with brand standards.
  

• Stay up to date with industry trends and competitor activities to inform fresh and relevant content ideas.
  

• Collaborate with design, digital, and social media teams to produce cohesive and impactful communications.
  

Digital Writing and Brand Consistency

• Write for digital platforms including websites, YouTube, and email marketing.
  

• Create compelling titles, descriptions, and long-form digital content optimised for search visibility and engagement.
  

• Maintain the brand’s tone of voice – warm, authentic, bold, and distinctly South African.
  

• Adapt messaging based on analytics insights while ensuring consistency in tone and style.
  

Collaboration and Deadline Management

• Work closely with marketing teams to support brand campaigns and launches.
  

• Manage multiple writing assignments simultaneously in a fast-paced, high-performance environment.
  

• Proactively identify content opportunities and contribute creative ideas to elevate the brand’s storytelling.
  

• Deliver high-quality work under pressure with exceptional attention to detail.
  

Requirements and Skills:

Essential Experience

• 5–7 years’ professional copywriting experience within the hospitality or luxury travel industry.
  

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  

• Strong portfolio showcasing brochure copy, digital content, and sales materials.
  

• Excellent understanding of SEO principles and digital marketing best practices.
  

• Experience writing across various formats including web, social media, and video content.
  

Technical Skills

• Exceptional command of written English with flawless grammar and attention to detail.
  

• Working knowledge of Google Analytics and content performance tracking.
  

• Understanding of platform-specific writing requirements and digital engagement strategies.
  

Personal Attributes

• Highly creative with a bold and authentic storytelling approach.
  

• Strong appreciation for South African culture, heritage, and the natural environment.
  

• Detail-oriented, collaborative, and able to thrive in a dynamic team environment.
  

• Spirited, proactive, and passionate about creating memorable brand narratives.
  

Package:

• Salary: Negotiable, dependent on experience.
  

This is an exceptional opportunity for a creative copywriter to bring stories of luxury, authenticity, and adventure to life while shaping the voice of a respected hospitality brand.