Marketing Manager | Luxury Property Group | Johannesburg

Salary: Negotiable DOE

Kendrick Recruitment is seeking an experienced and strategic Marketing Manager to join a luxury property team in Johannesburg. This senior, hands-on role combines high-level planning with day-to-day execution across both digital and traditional marketing channels. The successful candidate will manage the marketing team operationally, coordinate cross-departmental initiatives, and drive revenue growth through strategic lead generation and brand development.

Key Responsibilities:

Marketing Strategy & Planning

• Develop and support annual marketing strategies aligned with business objectives
  

• Build detailed marketing plans with objectives, tactics, timelines, and budgets
  

• Translate strategy into actionable plans for the team with quarterly and monthly activity schedules
  

• Set KPIs and success metrics for all marketing initiatives
  

• Ensure alignment of marketing strategies across all departments
  

Content & Channel Management

• Develop and implement multi-channel content strategies across digital (social media, email, website) and traditional channels (print, outdoor, direct mail, PR)
  

• Manage editorial calendars and content production schedules
  

• Coordinate content distribution and ensure brand consistency and quality control
  

• Liaise with external agencies, freelancers, and creative partners
  

• Balance digital and traditional marketing approaches for maximum audience reach
  

Brand Management & Compliance

• Act as brand guardian, ensuring correct and consistent use of brand guidelines
  

• Review and approve all marketing materials and conduct regular brand audits
  

• Provide brand training and guidance to internal teams
  

• Collaborate with operations, sales, and other departments to uphold brand standards
  

Lead Generation & Revenue Growth

• Develop and execute lead generation strategies focused on direct bookings
  

• Manage performance marketing campaigns including SEO, SEM, paid social, display advertising, and direct mail
  

• Optimise lead nurturing programmes and monitor conversion rates
  

• Collaborate with revenue management and sales teams to maximise lead quality and conversion
  

• Analyse booking patterns and customer behaviour to refine targeting strategies
  

• Monitor marketing ROI and optimise campaigns accordingly
  

Strategy Execution & Cross-Functional Alignment

• Ensure teams understand and execute the marketing strategy effectively
  

• Work with department heads to cascade plans and secure alignment
  

• Facilitate regular stakeholder meetings and provide marketing support to all departments
  

• Ensure guest experience aligns with brand promises
  

Measurement, Reporting & Optimisation

• Track and measure performance against KPIs
  

• Produce regular reports and provide data-driven recommendations
  

• Monitor budget spend and flag variances
  

• Conduct post-campaign reviews and implement learnings
  

• Benchmark performance against industry standards and competitors
  

Team Management

• Manage and support marketing team members, delegate tasks, and coordinate workloads
  

• Conduct coaching, training, performance reviews, and support team development
  

• Assist in recruiting and onboarding new team members
  

• Foster a collaborative, accountable, and high-performance team culture
  

Requirements:

• 7–10 years’ experience in marketing, with at least 2 years at a senior level
  

• Experience managing in-house marketing teams within the hospitality, travel, or leisure sectors
  

• Proven track record in digital and traditional marketing, lead generation, and revenue growth
  

• Experience developing marketing strategies, executing plans, and measuring results
  

• Strong understanding of brand management and acting as a brand guardian
  

• Proficiency with digital channels (SEO, SEM, paid social, email) and traditional channels (print, direct mail, outdoor, PR, events)
  

• Knowledge of marketing automation platforms, CRM systems, and analytics tools
  

• Excellent project management, stakeholder management, communication, and leadership skills
  

• Ability to manage multiple priorities and work under pressure
  

Desirable:

• Degree in Marketing, Business, Communications, or related field
  

• Professional marketing qualifications (CIM, Google Ads, Digital Marketing certifications)
  

• Experience in hotels, resorts, or similar luxury environments
  

• Knowledge of revenue management, email marketing, PR, event marketing, and vendor management
  

Interested candidates are invited to submit their CV to apply for this opportunity.