Job Summary
Role Purpose
The Senior Marketing Manager will oversee all marketing activities across digital, ATL, BTL, and TTL channels. This is a strategic and leadership-focused position—not an execution role. You will lead internal teams and external partners to ensure brand excellence, strong commercial impact, and cohesive marketing direction.
Core Objectives
- Full ownership of all marketing and communication channels
- Strategic direction across digital, offline, CRM, and customer engagement
- Lead marketing technology, CRM, lead management, and analytics systems
- Enforce consistency, brand quality, and effective customer touchpoints
Key Responsibilities
Strategic Leadership
- Develop and deploy integrated marketing strategies across digital, print, PR, and events
- Align all marketing initiatives with revenue growth and retention goals
- Oversee campaign calendars and coordinated cross-brand strategy
- Build, mentor, and lead a high-performing marketing team
Oversight, Performance & Governance
- Manage outsourced providers (web, SEO, analytics, design, paid media)
- Ensure websites, social channels, and communication platforms follow best-practice UX/UI
- Approve creative direction and ensure brand consistency
- Manage marketing budgets and ensure strong ROI
- Oversee analytics (Google Analytics, Looker Studio, CRM dashboards)
- Deliver monthly strategic performance reports
- Continuously improve customer experience across all touchpoints
- Oversee implementation of enterprise-grade digital and CRM solutions
- Identify and adopt new technologies that support growth
- Approve and direct ATL/BTL/TTL marketing, print media, outdoor, and events
- Ensure integration of digital and offline marketing efforts
- Manage proposals, submissions, and dealer-related applications where needed
Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or related field (postgraduate advantageous)
- 8–10+ years experience in marketing management (automotive/retail/franchise preferred)
- Proven leadership of end-to-end marketing strategies with measurable results
- Strong digital marketing knowledge (SEO, PPC, social, analytics)
- Experience managing creative and technical agencies
- Excellent leadership, communication, and stakeholder management skills
- Commercially savvy, data-driven, and strong in project management
- Solid understanding of CRM systems and digital transformation initiatives
KPIs & Success Metrics
- Revenue Growth: Direct impact on lead quality and sales volume
- Brand Leadership: Improved brand visibility and audience engagement
- Operational Efficiency: Reduced spend waste, streamlined processes
- Customer Experience: Higher engagement, satisfaction, and retention
- Digital Performance: Improved ROI, lower CPA, higher conversion rates
Apply for this role today, contact Sune Pienaar at Hire Resolve or on LinkedIn
You can also visit the Hire Resolve website: hireresolve.us or email us your CV: itcareers@hireresolve.za.com
We will contact you telephonically in 3 days should you be suitable for this vacancy.
About
Specialists in Civil, Structural, Mechanical Engineering, Information Technology, Mining, Manufacturing and Finance Careers! Hire Resolve is one of the larger and more agile South African recruitment companies that focus on placing professionals and skilled people in permanent employment and contract employment. We prefer and focus on working with top quality professionals and candidates in South Africa and Africa. Hire Resolve has successfully placed Engineering, Mining, IT, Manufacturing and Finance professionals with top firms across the Western Cape, Eastern Cape, KwaZulu Natal, Gauteng and in Africa. Hire Resolve has assisted candidates to find jobs at over 100 JSE listed companies of which many are global companies with offices and operations in South Africa and Africa. It is for this reason that we are well respected in the industries we operate in and in the recruitment industry.
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