Job Summary
Job Description
Enhancing the customer experience.
Maximizing customer lifetime value and brand affinity through relevant rewards, segmentation and innovative campaigns.
Developing a holistic customer segmentation strategy in partnership with CRM and BI teams.
Increasing customer engagement.
Monitoring and management of progress through reporting, ie brief the Digital team to extract behavioural insights from digital platforms. Use findings to influence loyalty campaigns and content strategies.
Seeking and managing third parties to collaborate and add value to the programmes.
Continuously reviewing and enhancing the current rewards structure and benefits based on customer data, usage and competitive benchmarks.
Negotiating third party collaborations.
Qualification & Skills
Matric qualification
Microsoft Office proficiency (Excel, PowerPoint, Word, Outlook)
Sound knowledge of brand and rewards strategy
Experience in reporting, presentation development, budget and campaign management
Knowledge of IGS system and BI tools, strong understanding of customer lifecycle marketing
Suitable candidates will be contacted. If you do not get a response within 14 days, please consider your application unsuccessful.
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