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Head Of Sales, Marketing, Reservations | Luxury Hospitality Collection | Lv
HotelJobs Wednesday, 02 September 2026Job Summary
Kendrick Recruitment is seeking an accomplished and commercially focused Head of Sales, Marketing & Reservations to join the Executive Committee of a leading luxury hospitality collection based in Johannesburg. This is a senior strategic role for an experienced commercial leader with a strong background in revenue growth, market development, new business acquisition and luxury hospitality. The successful candidate will lead the Sales, Marketing and Reservations functions, driving commercial performance across both domestic and international markets. Key Responsibilities Lead the Sales, Marketing and Reservations teams, setting clear commercial objectives and performance targets. Develop and implement annual sales plans and market strategies. Drive accommodation revenue, market share, new business acquisition and customer retention. Identify and develop new domestic and international markets. Build and maintain strong relationships with key trade partners, industry stakeholders and strategic accounts. Oversee digital and traditional marketing strategies, including CRM, SEO, performance marketing, lead generation, PR and content. Drive direct booking growth and optimise distribution channels. Lead the Reservations function, improving enquiry conversion, response times and overall booking performance. Monitor commercial performance, revenue results and marketing ROI, implementing corrective action where required. Identify new partnerships and opportunities for commercial growth. Represent the collection at key trade shows, roadshows, industry events and international sales missions. Work closely with senior leadership on commercial strategy and future growth opportunities. Provide market and guest insights to operational teams to ensure the collection remains aligned with changing luxury travel trends. Assist in identifying potential investment and expansion opportunities alongside senior leadership. Requirements Minimum 10 years’ experience in senior commercial leadership roles . Proven experience leading sales teams and actively driving new business. Strong track record of developing and implementing successful commercial growth strategies. Experience managing multi-functional, commercially focused teams. Strong understanding of luxury hospitality, tourism and travel markets. Experience managing commercial budgets, revenue targets and KPIs. Proven ability to engage confidently at Executive and Board level. Strong understanding of sales, digital and traditional marketing, reservations and revenue generation. International market development experience would be highly advantageous. Previous experience within luxury hospitality, safari, experiential travel or premium lifestyle brands would be advantageous. Experience leading commercial transformation or business growth initiatives would be beneficial. Skills & Attributes The ideal candidate will be: Commercially driven and highly strategic. A strong and confident leader. Results-focused with a proven ability to grow revenue and market share. Excellent at building long-term relationships and strategic partnerships. Analytical and comfortable working with commercial data and performance metrics. Highly organised and able to manage multiple priorities. A confident communicator and presenter. Innovative; proactive and solutions-focused. Comfortable operating at Executive Committee level. Passionate about luxury hospitality and delivering sustainable commercial growth.
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