JOB PROFILE
Digital Marketing Technology specialist
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MAIN PURPOSE

The Digital Marketing Specialist will be responsible for assisting with implementing the digital marketing, client services and communication strategy, electronic branding, and social media strategy using a range of software and digital communication tools and utilities. Monitoring the use of such platforms and providing statistics and research reports in clear and concise reports.

Digital Media are different platforms such as websites, webcasts, webinars, Video channels, Mobile Applications, social media sites, blogs, podcasts, branded company documents, e-mail and e-mail signatures. Digital elements – images, photos, video, documents, voice files, blog posts.

Experience and qualifications:
- 5-7 years’ experience working in a high-demand, fast-paced environment where the ability to manage and nurture client relationships is critical to the overall success and growth of the business
- Digital marketing certifications or Degree

Duties and key responsibilities
• Digital Media platforms project management, development and support
• Assist in implementation of new and enhancements to digital media platforms as well as the management of all Marketing technology project in approved architecture and technologies.
• Implement analytics and monitor of all digital Marketing platforms, campaigns and initiatives
• Perform duties as a content manager

DUTIES & KEY RESPONSIBILITIES:

Digital media platforms project management, development and support responsibilities
• Research and evaluate new digital marketing technology trends and identify new optimization opportunities.
• Keep abreast of market developments and trends and actively network the brand in the digital space as well as providing support to external digital suppliers/strategists to apply approved strategies.
• Working with and supporting business unit leaders and Marketing and advice on how to increase and maximize client relationships through the use of digital platforms, balancing the marketing objective and client user experience.
• Ensure that implementation of any platform and element is in line with Digital strategy, communication strategy and IT Strategy/platform
• Where required produce project schedules and coordinate the efforts of teams (internal and outsource vendors), including creative, content, technical as well as digital media to ensure the delivery of delivery of projects linked to digital strategies.
• Obtain requirements and draft specification for the development of the digital platforms.
• Testing of the development of the digital platforms as well as configuration of 3rd party digital platforms.

Implementation and management of the digital media platforms and elements responsibilities
• Provide input and oversight across all Marketing/digital projects to ensure consistent quality delivery of digital elements and platforms, ROI
• Implementation and publishing of the required digital elements on any Digital media platforms, as required by various Marketing projects and resources.
• Ensure proper maintenance methodology according to SLA’s and security on digital media platforms and supporting servers, systems.
• Provide first level of support on the various digital platforms to the Marketing team and internal personnel.
• Manage the relationship with approved outsourcing partners

Digital Marketing and communication responsibilities
• Assist in the development of digital marketing strategy and manage subsequent projects to support the strategy
• Perform the delivery/distribution of all bulk e-mails/e-mail campaigns as required by Marketing and reporting on effectiveness of email campaigns
• Participate in public advertising campaigns (radio, webinars, tv, etc.), by assisting in the delivering material for the campaigns, monitoring and reporting back on their effect on the digital platforms.

Content Manager Responsibilities

• Uploading of new content and digital elements on the digital platforms as provided by content providers
• Removing old content and digital elements as requested or identified
• Ensure best possible configuration of digital platforms to ensure optimal reach SEO effective and making use of any tools available to improve their ranking with search engines, Google ads
• Apply data/statistics-based intelligence to business issues and formulate recommendations on optimizing the user experience to help drive business outcomes, digital improvements and data driven decision making
• Monitor and report statistics of our digital platforms – volume of traffic, sources of traffic, completed goals, etc in a clear concise report

Technical Skills, Tools & Platform Exposure

Advertising & Paid Media Platforms –
• Google ads
• Meta Ads Manager** (Facebook, Instagram)
• LinkedIn Campaign Manager
• Twitter/X Ads
• YouTube Ads** (via Google Ads)

Web Analytic
• Google Analytics 4 (GA4)
• Hotjar** (heatmaps, recordings)
• Tag Management (Google Tag Manager (GTM))
• SEO Analytics
• Google Search Console
• Bing Webmaster Tools

CRM & Marketing Automation Platforms

• Mailmerge
• Campaign Monitor

Content Management Systems (CMS)
• WordPress

Graphic Design, Video & Creative Tools - Digital marketers often need to create or brief creatives.
o Adobe Photoshop
o Adobe Illustrator
o Adobe Premiere Pro
o Figma (for UI/UX collaboration)
o Canva

Bonus: Skills & Systems That Set You Apart
• Basic HTML & CSS (Useful for email templates and landing page tweaks)
• AI Tools
• MS SQL queries