Job Summary
CREATIVE DIRECTOR
Purpose
Leads all creative output ensuring consistent, high-quality work that drives
performance and builds a distinctive brand.
What You’ll Do
• Own creative direction across all campaigns and channels
• Translate strategy into strong, performance-led creative
• Lead designers, motion and copy output
• Ensure consistency across brand, retail and digital
• Push for ideas that cut through in a crowded category
• Work closely with Campaigns and Digital teams
KPIs
• Creative performance (engagement, CTR, conversion)
• Brand consistency
• Output quality and turnaround time
What Good Looks Like
• Creative stands out vs competitors
• Work improves campaign results
• Strong, recognisable brand identity
Why This Role Matters
In a market dominated by heavy spend, creative is the differentiator. This role
ensures we don’t blend in, waste media, or rely on budget alone to win attention.
Brand Personality Fit
• Challenger mindset
• Sharp, simple and bold
• No fluff, no over-design
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