Overview

A fast-growing tech-driven consumer brand is looking for a highly creative, strategically minded Creative Director to lead and elevate its full creative function.

This role is suited to someone witty, culturally aware, commercially sharp, and deeply brand-focused — someone who understands how to build memorable campaigns with a strong tone of voice and high visual impact.

The environment is fast-paced, collaborative, and performance-driven. The successful candidate will work closely with Sales, HR, Retentions, Client Services, and Executive leadership across all campaigns and brand initiatives.

Creative team size: approximately 21 people.

Ideal backgrounds include bold consumer-facing brands known for strong personality, humour, culture-driven marketing, or distinctive brand storytelling. Experience does not need to come from insurance.

Examples of suitable environments:

• QSR / restaurant brands
• Alcohol / beverage brands
• Lifestyle or challenger brands
• Creative agencies
• Digital-first consumer brands

Key Responsibilities

Creative & Brand Leadership

• Own and drive the overall creative vision and brand direction.
• Ensure all creative output aligns with brand tone, identity, and business objectives.
• Lead concept development across campaigns, digital, social, video, internal communications, and brand initiatives.
• Maintain consistency across all customer touchpoints.

Team Management

• Lead, mentor, and inspire a multidisciplinary creative team including:
• Social media
• Copywriting
• Multimedia design
• Videography
• Marketing interns
• Foster a high-performance creative culture focused on innovation and execution excellence.

Campaign & Content Oversight

• Oversee design, copy, video, photography, and multimedia content.
• Approve and refine creative work before final release.
• Ensure campaigns are visually compelling, strategically aligned, and results-driven.

Cross-Functional Collaboration

• Partner closely with Marketing, Sales, HR, Retentions, Client Services, and leadership teams.
• Translate business objectives into impactful creative campaigns.
• Present concepts and rationale clearly to stakeholders and executives.

Performance Marketing & Strategy

• Lead performance-focused creative campaigns with measurable ROI objectives.
• Use campaign analytics, customer insights, and market trends to guide creative decisions.
• Balance creativity with commercial impact and growth metrics.

Operational Management

• Ensure projects are delivered on time and within budget.
• Improve workflows, creative processes, and team efficiencies.
• Drive accountability and execution standards across the department.

Requirements

Experience

• Minimum 5 years’ experience in a senior creative leadership role.
• Strong experience leading multidisciplinary creative teams.
• Proven track record building bold, culturally relevant campaigns.

Education

• Degree or diploma in:
• Graphic Design
• Advertising
• Fine Arts
• Media
• Communication
• Or related field

Key Skills

• Strong conceptual and strategic thinking
• Excellent storytelling and brand-building ability
• Exceptional communication and presentation skills
• Strong leadership and mentoring capability
• Highly organised and execution-focused
• Deep understanding of social, digital, and performance marketing
• Ability to balance creativity with business outcomes

Candidate Profile

The ideal candidate is:

• Witty and culturally aware
• Brand obsessed
• Strategic and commercially savvy
• Dynamic and energetic
• Highly collaborative
• Comfortable in fast-moving environments
• Strong both creatively and operationally

Additional Information

• Flexible / hybrid working environment
• Strong growth and development opportunities
• Collaborative and innovative culture
• High-performance creative environment
• Competitive salary package based on experience and fit