Chief of Sales (National Sales Director) – Commercial Tyres R2 Million Total Package Location: National (Gauteng-based with regular national travel) Industry: Tyre Distribution | Automotive Aftermarket

South Africa’s largest tyre distributor, commanding approximately 33% market share, is looking for a dynamic and results-driven Chief of Sales to lead our national Commercial Tyres Division.

This is a high-impact strategic leadership role reporting directly to the Managing Director, with full ownership of an R800 million revenue portfolio within a R4 billion group. If you excel at solution-selling and thrive on driving growth in the transport and logistics sector, this is your opportunity to make a significant mark.

About the Role

You will lead our commercial tyre business with a strong focus on solution-selling — helping major fleet operators and logistics companies dramatically reduce their Cost Per Kilometre (CPK) and total cost of ownership, rather than simply selling tyres.

Our key customers include large transport fleets, logistics operators, and national blue-chip distributors.

Key Responsibilities:

• Provide strategic leadership and direction to a national sales team of 5 Sales Managers and 60 Sales Executives.
• Develop and execute aggressive sales strategies to grow market share across budget, mid-range, and premium commercial tyre segments.
• Build and nurture long-term relationships with key fleet and distributor accounts through consultative, value-based selling.
• Drive revenue growth, profitability, and team performance to meet ambitious targets.
• Work closely with the Managing Director and executive team on pricing, product strategy, and market expansion.
• Stay ahead of market trends, competitor activity, and evolving customer needs in the transport and logistics sectors.
• Mentor, develop, and hold accountable a high-performing sales leadership team.

Requirements:

• Proven track record as a National Sales Manager, Sales Director, or Head of Sales in a commercial products environment, ideally managing large national field sales teams (50+ people).
• Strong experience selling to transport fleets, logistics companies, or heavy commercial vehicle operators.
• Demonstrated success in solution/consultative selling and delivering measurable cost-reduction outcomes for clients (CPK, TCO, or similar metrics).
• Background in adjacent industries will be a strong advantage: commercial truck OEM/dealerships, lubricants/fuel management, fleet telematics, vehicle leasing/fleet rental, or heavy vehicle parts distribution.
• Exceptional leadership, negotiation, and senior-level relationship-building skills.
• Analytical mindset with the ability to interpret sales data and drive performance.
• Valid driver’s licence and willingness to travel nationally.
• Tertiary qualification in Business, Marketing, Sales, or a related field is preferred.

What We Offer:

• Highly attractive total package of R2 million per annum (negotiable based on experience).
• The chance to lead the commercial sales function of South Africa’s dominant tyre player.
• Direct reporting line to the Managing Director with genuine strategic influence.
• Opportunity to innovate and implement world-class solution-selling methodologies.
• A stable, well-resourced organisation with strong growth ambitions.

If you are a passionate, results-driven sales leader with a deep understanding of the transport and logistics industry and you’re ready for your next big leadership challenge — we want to hear from you.

To Apply: Please submit your CV together with a short cover note outlining your relevant national sales leadership experience and why you are interested in this role.