Duties & Responsibilities

DTC Marketing Execution – 30%

• Execute agreed Sales and Marketing campaigns across digital channels.

• Manage consumer acquisition and paid media activation and optimisation.

• Coordinate influencer partnerships and digital amplification.

• Manage consumer digital communications and email content.

• Coordinate consumer promotions, acquisition offers and seasonal campaigns.

• Drive improvements in DTC revenue and conversion.

Consumer Pull & Brand Visibility – 25%

• Drive consumer pull and demand-generation activity.

• Build digital brand awareness, visibility and consumer audience growth.

• Improve product and brand visibility across digital channels.

• Develop digital activity that supports consumer acquisition and conversion.

• Identify and implement digital interventions to improve awareness, traffic and engagement.

SEO, AI Discoverability, Performance & Interventions – 25%

• Plan and coordinate SEO-related content and visibility activity.

• Identify priority products, topics, audiences and search opportunities.

• Ensure consumer-facing content supports search and AI discoverability.

• Improve how the brand, products and customer information are represented across digital channels.

• Monitor traffic, acquisition, reach, ROAS, CPA, conversion and DTC revenue.

• Recommend and coordinate tactical performance improvements.

Owned & Earned Media – 20%

• Coordinate owned media activity, including consumer email, newsletters and website-led communications.

• Coordinate earned media opportunities, including influencer coverage, reviews and advocacy.

• Manage opportunities for organic brand mentions and product amplification.

• Work with Social Media and the Digital Marketing Department to maximise reach and visibility.

Desired Experience & Qualification

• Diploma or degree in Marketing, Business Management, Communications or a related field.

• Minimum three years’ experience in a digital marketing, e-commerce or related environment.

• Strong understanding of consumer digital journeys, acquisition and conversion.

• Three years’ experience working with paid media, digital communications and DTC marketing.

• Three years’ experience with SEO, digital performance and campaign optimisation.

• Experience in FMCG, beauty, wellness or skin care would be advantageous.

• Analytical and able to use data, feedback and insights to identify opportunities.

• Highly organised, with the ability to manage multiple campaigns and competing priorities.

• Strong communicator who can work confidently across different teams and stakeholders.

• Collaborative and comfortable working across Sales, Marketing and Digital.

Package & Remuneration

R 25 000 - R 30 000 CTC pm.