Our client, an international leader in the Travel, Tourism & Leisure sector, is seeking to appoint an experienced Marketing Manager at their head Office in Woodmead, Johannesburg.
The Marketing Manager will be responsible for developing and implementing the annual marketing strategy for our client. The role will oversee brand management, digital marketing, media planning, campaign execution, trade marketing, partnerships, public relations, and customer engagement initiatives.
The successful candidate will combine strategic thinking with strong execution capabilities and will work closely with regional and global marketing teams, sales teams, travel trade partners, media agencies, and external suppliers to ensure consistent brand representation and commercial success.
Requirements:
Qualifications
Bachelor's Degree in Marketing, Business, Communications, or related field.
Postgraduate qualification or professional marketing certification advantageous.
Experience
Minimum 5–8 years' marketing experience, including at least 3 years in a marketing leadership role.
Experience within travel, tourism, hospitality, leisure, luxury, airline, or consumer lifestyle sectors preferred.
Proven track record of delivering integrated marketing campaigns that drive measurable business results.
Experience managing agencies, media budgets, and multi-channel marketing programmes.
Skills and Competencies
Strong strategic marketing and commercial acumen.
Excellent project management and organisational skills.
Advanced digital marketing knowledge and performance marketing experience.
Strong analytical and reporting capabilities.
Exceptional communication and stakeholder management skills.
Ability to work in a fast-paced, international environment.
Creative thinker with a customer-centric mindset.
Strong leadership and team management capability.
Responsibilities:
Marketing Strategy and Planning
Develop and execute annual marketing plans aligned with business objectives and revenue targets.
Drive customer acquisition, retention, and brand growth across consumer and trade channels.
Identify market opportunities, customer trends, and competitive insights to inform marketing initiatives.
Manage the annual marketing budget and optimise ROI across all activities.
Brand Management
Ensure consistent application of the global brand guidelines across all local marketing initiatives.
Strengthen brand positioning and awareness within the South African travel and leisure market.
Adapt global campaigns and assets to meet local market requirements.
Digital Marketing
Lead digital marketing initiatives across paid search, social media, display advertising, email marketing, and content marketing.
Oversee website content and customer journey optimisation.
Monitor campaign performance and implement data-driven improvements.
Drive lead generation and conversion strategies through digital channels.
Campaign Management
Plan and execute integrated marketing campaigns supporting key sales periods, new launches, itineraries, and promotional activities.
Coordinate campaign development across creative, media, digital, PR, and sales functions.
Ensure campaigns are delivered on time, within budget, and achieve performance targets.
Travel Trade Marketing
Develop marketing programmes that support travel agency and trade partner sales.
Create co-operative marketing campaigns with key travel trade partners.
Support trade events, roadshows, product launches, and training initiatives.
Strengthen relationships with travel industry stakeholders and associations.
Public Relations and Communications
Manage PR strategy and media engagement activities.
Coordinate press releases, media events, influencer partnerships, and crisis communications where required.
Build and maintain relationships with key travel, lifestyle, business, and consumer media.
Partnerships and Sponsorships
Analytics and Reporting
Monitor marketing performance against KPIs and commercial objectives.
Analyse campaign effectiveness and customer insights.
Prepare regular performance reports and recommendations for senior management.
Use data and market intelligence to continuously optimise marketing investments.
Leadership and Stakeholder Management
Lead and develop the local marketing team and external agency partners.
Collaborate closely with Sales, Revenue Management, Customer Service, and Global Marketing teams.
Manage relationships with creative agencies, media agencies, production suppliers, and digital partners.
Please note that if you do not receive a response within two weeks of submitting your application, you may consider your application unsuccessful.
