Job Summary
A premium designer drinks company is looking for a Marketing Manager to join their team in Johannesburg,GP.The Marketing Manager who is equally at home developing an exciting new product concept with the R&D team as they are building a digital campaign, managing a brand partnership, or presenting a go-to- market plan. You will be the creative and commercial engine — driving brand equity, product launches, digital growth and customer engagement across all touchpoints.
Key Responsibilities:
Product Innovation & Commercialisation
Brand, PR & Corporate Communications
• Own brand identity and positioning across all markets — ensuring every touchpoint is on-brand,
compelling and commercially purposeful.
• Lead corporate PR and industry advocacy — positioning as the authority on designer drinks in the
foodservice and FMCG space.
• Develop and execute seasonal campaigns, eventing and promotional activations that generate buzz, footfall
and commercial return.
• Produce world-class marketing collateral, sales tools and go-to-market assets that empower the commercial
team to win.
Digital Engagement & eCommerce
• Lead full digital presence — website, eCommerce, social media, email marketing and paid digital —
with a bias for content that is edgy, joyful and highly shareable.
• Drive measurable customer growth and engagement: build community, grow following, increase conversion
and deepen brand loyalty.
• Develop a content calendar and community management approach that positions as the go-to brand
for designer drink innovation.
• Use data and analytics to optimise digital performance and report clearly on ROI — including a 20%+
volume growth target through digital channels.
• Digital Background management.
Principal & Partner Brand Management
• Manage strategic licence and 3rd-party brand relationships — including 1883, Nestlé (Rolo, Milky
Bar, Aero) and other key principals — ensuring mutual growth targets are met.
• Work with principals to co-develop innovative product concepts and co-branded marketing activations that
extend portfolio reach.
• Explore and pursue new licensing or co-branding opportunities that expand product offering and
brand equity.
Requirements:
- Bachelors in Marketing, Brand, Communications or Commerce. Post grad or digital marketing qualifications advantageous.
- 5+ years in brand, marketing or product management within FMCG, beverages or foodservice. A track
record of measurable commercial impact. - Hands-on across website, social, eCommerce, email and analytics platforms. You understand how digital
drives commercial growth - Experience managing multi-brand or licence partnerships. Confident negotiating with and presenting to
principals and suppliers. - Proven experience taking product concepts to market — from concept through launch to commercial
tracking - Strong brand instinct, copywriting ability and visual sensibility — combined with sharp commercial
judgement on margin and pricing.
About
Specialists in Civil, Structural, Mechanical Engineering, Information Technology, Mining, Manufacturing and Finance Careers! Hire Resolve is one of the larger and more agile South African recruitment companies that focus on placing professionals and skilled people in permanent employment and contract employment. We prefer and focus on working with top quality professionals and candidates in South Africa and Africa. Hire Resolve has successfully placed Engineering, Mining, IT, Manufacturing and Finance professionals with top firms across the Western Cape, Eastern Cape, KwaZulu Natal, Gauteng and in Africa. Hire Resolve has assisted candidates to find jobs at over 100 JSE listed companies of which many are global companies with offices and operations in South Africa and Africa. It is for this reason that we are well respected in the industries we operate in and in the recruitment industry.
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