ENVIRONMENT:

Elevate your career in digital financial technology by stepping into a senior role that offers exceptional responsibility and scope for impact. Our client, a leading innovator in the financial services sector, is committed to transforming customer experiences through cutting-edge banking platforms and forward-thinking solutions. This is an outstanding opportunity for a seasoned Marketing Cloud Specialist to contribute to a collaborative environment where technology, innovation, and customer-centricity converge.

Duties:

• Configure and maintain Salesforce Marketing Cloud settings and manage business unit configurations

• Monitor platform health, sending limits, and overall system configurations across multiple channels

• Manage connected apps, API integrations, and data synchronization processes

• Design, build, and optimise customer journeys within Marketing Cloud

• Apply audience segmentation and personalise customer interactions within journeys

• Monitor campaign performance metrics, diagnose underperforming journeys, and recommend improvements

• Design and execute A/B and multivariate testing to enhance campaign effectiveness

• Translate performance data into strategic business insights and recommendations

• Oversee Data Cloud customer profiles and data objects, ensuring data quality and integrity

• Manage data ingestion processes and enforce data governance and POPIA compliance

• Build and maintain audience segments and personalisation frameworks

• Configure Data Cloud Flow for real-time customer journey orchestration

• Provide training and support to marketing team members on tools and processes

• Maintain comprehensive documentation and SOPs

• Act as a liaison between business, marketing, and IT teams to ensure alignment and smooth operations

Requirements:

• Salesforce Marketing Cloud Administrator and Email Specialist certifications

• 3–5 years of hands-on experience with Salesforce Marketing Cloud

• Proven ability to design and own customer journeys within Marketing Cloud

• Strong knowledge of Data Cloud, AMPscript, SQL, HTML/CSS, and Salesforce integrations

• Familiarity with marketing automation, analysis, and data management

• Excellent problem-solving and analytical skills

• Strong documentation and communication abilities

Nice to Have:

• Additional Salesforce certifications

• Experience with real-time data processing and journey orchestration

• Knowledge of data privacy regulations and compliance (POPIA)

What We'll Give You:

• A hybrid work environment based in Gauteng, South Africa

• An opportunity to work within a forward-thinking, innovative company that values technological excellence and customer impact

• The chance to shape and optimise high-impact marketing strategies

• Supportive team culture that encourages professional growth and development

Take the next step in your career by applying today and becoming a vital part of a dynamic team that is redefining the future of financial technology in South Africa.