Are you a seasoned marketing leader ready to shape the future of a global technology solutions provider? An established organization focusing on fleet management, telematics, and data-driven operational intelligence is seeking a strategic and innovative Group Chief Marketing Officer to lead their marketing efforts on a worldwide scale. This role offers a unique opportunity to influence the company's growth trajectory, oversee a comprehensive marketing strategy, and drive digital transformation across multiple regions.
Duties:
- Own and execute the three-year Group marketing strategy, translating corporate objectives into regional and segment-specific priorities
- Define global segmentation, develop ideal customer profiles (ICPs), and tailor buyer personas
- Position the brand competitively and craft the market narrative to establish leadership
- Develop and implement the Group's category strategy and go-to-market plans
- Collaborate with Regional Managing Directors to balance global consistency with regional execution
- Lead all marketing functions including brand management, demand generation, digital marketing, content creation, events, PR, analyst relations, customer marketing, and partner/channel marketing
- Build and maintain a scalable pipeline engine, establishing measurable metrics for lead quality, conversion, and pipeline coverage
- Develop account-based marketing (ABM) programs targeting strategic enterprise accounts
- Plan and execute demand generation campaigns across verticals such as fleet management, IoT, and AI
- Partner with sales leadership to enhance pipeline velocity and quality, implementing marketing attribution and ROI measurement
- Create compelling product positioning, messaging, and commercial propositions
- Strengthen the Group’s brand presence globally through identity management, website optimization, thought leadership, and social media
- Oversee the digital growth strategy, including SEO, paid search, and marketing automation
- Establish and monitor key marketing metrics and dashboards for data-driven decision-making
- Align sales and marketing efforts through target account planning, lead management, and customer retention strategies
- Develop a robust partner marketing program, including co-branded campaigns, MDF strategy, and partner events
- Design and lead an efficient, high-caliber marketing team, defining structure, roles, and capabilities
- Manage the marketing budget with a focus on ROI and strategic impact
- Select and leverage marketing technology and agency partners to enhance productivity and effectiveness
- Coach and develop regional marketing teams to ensure excellence and innovation
Requirements:
- Over 10 years of leadership experience in international marketing, ideally within the IT, telematics, or digital marketing sectors
- Proven success in developing and executing comprehensive marketing strategies across multiple regions
- Strong background in product marketing and proposition development for complex portfolios
- Extensive experience managing enterprise and mid-market sales cycles
- Exceptional skills in brand management, digital marketing, and content strategy
- Analytical mindset with expertise in data analysis and marketing metrics
- Demonstrated leadership and team-building skills at senior levels
- Excellent stakeholder management and communication capabilities
Nice to Have:
- Experience with AI-enabled marketing tools and digital transformation initiatives
- Familiarity with marketing automation, CRM systems, and digital analytics platforms
- Knowledge of the automotive, logistics, or IoT industries
What We'll Give You:
- A strategic leadership role in a forward-thinking, innovative organization
- Opportunity to influence a global brand and marketing ecosystem
- A competitive, negotiable salary package
- Hybrid working arrangements in London or Gauteng, South Africa
- The chance to work with a talented, high-performing team focused on growth and excellence
Ready to make a significant impact on a global scale? Apply now to lead a dynamic marketing organization and drive success across diverse markets.
