Key Responsibilities

• Call on the full customer base (retail key accounts and wholesale channels) within the allocated East London and surrounding territory

• Prospect for new business and open new accounts

• Achieve monthly sales targets and KPIs

• Expand product range and introduce new products into stores

• Build and maintain strong relationships with store owners, managers, and staff

• Ensure optimal product placement, visibility, and merchandising (including gantries and displays)

• Monitor stock levels and place orders to avoid out-of-stock situations

• Be able to do stock rotation in stores.

• Execute promotions, activations, and in-store campaigns

• Conduct competitor analysis and provide market feedback

• Ensure compliance with company policies and industry regulations

• Use mobile sales tools and applications to report on daily activities and performance

• Drive “switch-selling” by educating store staff and consumers on company brands

• Travel extensively within the region, including approximately 6 overnight stays per month

Key Performance Indicators (KPIs)

• Sales volume and revenue growth

• Number of daily store visits/calls

• New account acquisition

• Product listings per store

• Range compliance across outlets

• Execution of promotions and activations

• Market share growth within the territory

Minimum Requirements

• Matric (Grade 12) – essential

• FMCG Organised channel Experience is a bonus

• Valid driver’s license

• 2–5 years’ external sales experience (FMCG, tobacco, or vape industry preferred)

• Proven track record of achieving sales targets

• Strong relationship-building and negotiation skills

• Ability to work independently and manage a territory effectively

• Good communication and interpersonal skills

• Basic computer literacy (Microsoft Office, mobile apps, reporting tools)

Key Competencies

• Results-driven and target-oriented

• Self-motivated and disciplined

• Strong problem-solving ability

• Entrepreneurial mindset

• High energy and resilience

• Excellent time management and planning skills

• Strong analytical ability

Advantageous:

• Existing relationships within the retail or tobacco trade

• Knowledge of vape and tobacco products

• Experience in merchandising and in-store activations

• FMCG background or retail on-floor management experience

Additional Requirements:

• Willingness to travel extensively within the assigned area

• Willingness to work flexible hours when required

• Must maintain a professional and responsible lifestyle

• Clear criminal record