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Employer Description Private Game Reserve Job Description Our client is seeking a Digital Marketing Specialist with strong technical skills in SEO, CRM, web development and digital content. The role covers executing strategies, managing assets, supporting sales and optimizing platforms. Back-end expertise is essential. The role is in‑office if based in Durban and remote if based in Johannesburg. Key Responsibilities: Digital marketing strategy execution across SEO, paid media, social media, and content marketing channels Proven experience in SEO and web content optimization (on-page, off-page, and technical fundamentals) Paid media management across Google Ads and Meta Ads, including budgeting, optimization, and performance tracking Web management and basic development skills, including WordPress and foundational HTML/CSS knowledge HubSpot CRM proficiency, including workflows, email marketing, segmentation, reporting, and data management Content creation, copywriting, and optimization for websites, social media, email campaigns, and marketing collateral Data analysis and reporting with a strong analytical, data-driven mindset across digital channels Conversion rate optimization (CRO), including A/B testing, landing page optimization, and funnel improvement Graphic design capability using tools such as Canva, CorelDRAW Suite, and Adobe Suite Strong organizational, administrative, and project management skills with the ability to manage multiple deadlines under pressure Excellent written and verbal communication skills with the ability to engage across internal teams and external stakeholders Stakeholder coordination and collaboration with internal teams and external agencies to deliver marketing objectives Familiarity with social media platforms, digital advertising, and email marketing best practices Proactive; solutions-oriented team player with strong attention to detail and execution discipline Qualifications Minimum 5 years’ experience in a marketing department, working in digital marketing campaign and content deployment Experience and knowledge of the travel and tourism industry would be an advantage. Tertiary qualification in marketing and/or equivalent. Core Digital Marketing Qualification (Foundation) Google Certifications ( Non-Negotiable ) Paid Media & Social Certifications SEO & Content Marketing Training Analytics & Data Skills (Advanced Differentiator) Strategy & Planning Courses (Senior Capability) Skills Proactive; self-starting attitude with a strong bias for action High attention to detail and commitment to accuracy Strong sense of accountability and ownership of outcomes Ability to remain calm and effective under pressure and tight deadlines Adaptable and comfortable working across multiple tools, platforms, and priorities Collaborative team player who works well across departments and with external partners Strong problem-solving mindset with a focus on practical solutions Curious and continuously learning, especially in digital trends and tools Strong time management and ability to prioritize effectively Professional; reliable, and consistent in delivery and communication Teamwork and be a team player Benefits Medical Insurance Provident Fund
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