This role involves identifying new business opportunities, building and nurturing strategic client relationships, and developing innovative go-to-market strategies within the plastic and packaging sector.

Furthermore, the Business Development Manager will ensure effective relationship management with existing customers in order to effectively drive strategies to unlock new revenue from the current client base. The role also carries responsibility for implementing industry best practices and adopting new technologies that enhance sales effectiveness, operational efficiency, and customer engagement.

EDUCATION AND MINIMUM REQUIREMENTS

Bachelor’s degree in Business Administration, Marketing, Sales Management, or a related field
A postgraduate qualification (e.g. MBA or Honours) will be advantageous.
Minimum of 5–7 years of experience in business development, sales, or key account management, preferably within the plastics, packaging, or manufacturing industry
At least 2–3 years of experience in a leadership or management role, directly supervising Key Account Managers, Sales Representatives, or similar teams
Proven track record of meeting or exceeding revenue targets and securing new business
Demonstrated experience in growing revenue from existing customer accounts through cross-selling, upselling, and deepening client relationships
Experience in B2B sales, contract negotiation, and strategic partnership development

Familiarity with implementing new sal es technologies, CRM platforms, and digital tools to improve team performance and customer engagement

Valid driver’s licence and willingness to travel as required.
Proficiency in Microsoft Office Suite, CRM software, and sales analytics tools

RESPONSIBILITIES

Identify, evaluate, and pursue new business opportunities and markets to expand the company’s client base and revenue streams
Develop and implement comprehensive business development strategies aligned with organisational goals
Prepare and deliver compelling proposals, presentations, and pitches to prospective clients
Negotiate contracts, pricing, and terms of trade to maximise profitability while maintaining client satisfaction
Manage and grow a pipeline of prospects using CRM tools and provide regular pipeline updates.
Develop and implement strategies to deepen relationships with existing customers, ensuring high levels of satisfaction, retention, and loyalty.
Identify and capitalise on opportunities to generate new business from the existing customer base through cross-selling, upselling, and introducing new product lines or packaging solutions.
Ensure regular and proactive engagement with all key accounts, addressing customer needs promptly and anticipating future requirements.
Research, evaluate, and implement industry best practices across the sales and business development function to enhance efficiency, consistency, and customer experience.
Drive the adoption of new technologies, including CRM systems, sales automation tools, data analytics platforms, and digital engagement solutions, to improve productivity and decision-making.
Establish standardised sales processes, reporting frameworks, and performance dashboards to ensure transparency and data-driven management.
Conduct market research and competitive analysis to identify industry trends, customer needs, and growth opportunities within the plastic and packaging sector.
Collaborate with the production and operations teams to ensure product offerings meet market demand and quality standards.

Monitor sales performance metrics, prepare forecasts, and report on business development activities to senior management.

Represent the company at trade shows, exhibitions, and networking events to enhance brand visibility.
Contribute to the development of marketing materials and campaigns that support business development efforts.
Provide guidance and support to the Key Account Managers and Sales team, including setting targets, monitoring daily activities, and offering coaching where needed.
Conduct periodic performance reviews and team meetings to maintain alignment, accountability, and motivation within the sales function

KEY PERFORMANCE INDICATORS (KPIS)

Achievement of monthly, quarterly, and annual revenue and sales targets.
Number of new clients acquired, and value of new business secured.
Revenue growth from existing customer accounts (cross-sell and upsell performance).
Customer retention rate and client satisfaction scores.
Sales pipeline health: number of qualified leads, conversion rates, and pipeline value.
Successful implementation of new technologies, tools, and best practice initiatives within agreed timelines.
Timeliness and accuracy of sales forecasts and management reports

COMPETENCIES

Leadership and People Management – Ability to inspire, develop, and manage a high-performing sales team, fostering accountability and a results-driven culture.
Strategic Thinking – Ability to analyse complex business environments and develop long-term growth strategies.
Commercial Acumen – Strong understanding of financial metrics, pricing strategies, and profit drivers.
Relationship Management – Exceptional interpersonal skills with the ability to build trust and rapport with diverse stakeholders, including existing and prospective clients.
Communication – Excellent written and verbal communication skills, including the ability to present to senior executives and large audiences.
Negotiation – Proven ability to negotiate complex deals and reach mutually beneficial agreements.
Results Orientation – A strong drive to achieve targets and deliver measurable business outcomes.
Technology and Innovation – Enthusiasm for adopting new technologies and digital tools to enhance sales processes, customer engagement, and data-driven decision-making.
Continuous Improvement – Commitment to researching and implementing best practices that elevate team performance, operational efficiency, and customer satisfaction.
Industry Knowledge – Sound understanding of the plastics and packaging industry, including manufacturing processes, supply chains, and regulatory requirements.
Adaptability – Ability to thrive in a fast-paced, dynamic environment and adjust strategies as market conditions change.
Team Collaboration – Works effectively across departments, fostering a culture of cooperation and shared objectives.
Problem-Solving – Creative and analytical approach to overcoming business challenges and unlocking new opportunities.