This is a strategic leadership role with authority over positioning, messaging governance and marketing budget.

This role shapes how the enterprise market understands the business, it defines the narrative, sharpens their differentiation and aligns go-to-market execution with commercial growth.

Responsibilities:

Category and Positioning Architecture:

• Define and formalise the business differentiated positioning within the B2B enterprise technology landscape
• Develop structured messaging frameworks aligned to CIO, CTO and IT Operations leaders
• Remove generic MSP language and sharpen enterprise differentiation
• Establish vertical-specific enterprise value propositions

B2B Enterprise Go-to-Market Leadership:

• Design and refine the business’ enterprise GTM strategy
• Align marketing initiatives to long, complex enterprise buying cycles
• Build and maintain a documented enterprise GTM playbook
• Partner with commercial leadership to ensure revenue alignment

Enterprise Demand and Pipeline Influence:

• Oversee enterprise demand generation initiatives (ABM, executive events, targeted campaigns)
• Ensure measurable marketing-sourced and marketing-influenced pipeline contribution.
• Govern disciplined MQL to SQL alignment processes
• Implement structured reporting and attribution models

Enterprise Brand and Executive Presence:

• Define the business’ enterprise tone and narrative
• Oversee website evolution and content governance
• Drive executive visibility strategy within relevant enterprise forums
• Elevate the business’ authority within the AIOps and enterprise digital operations ecosystem

Market Intelligence and Strategic Insight:

• Monitor competitor positioning across MSPs, SIs and OEMs
• Identify enterprise white space opportunities
• Provide structured market insight to CEO and Exco

In order to be considered the following is required:

• 8 –15 years B2B enterprise marketing experience
• Proven background in enterprise IT services, AIOps, observability, SaaS or managed services
• Demonstrated success influencing enterprise pipeline and revenue
• Experience supporting long, multi-stakeholder enterprise sales cycles
• Strong ABM and enterprise demand generation experience
• Measurable enterprise pipeline influence
• Clear, differentiated enterprise positioning embedded across channels
• Strong executive-level market engagement
• Improved win rates and reduced sales cycle friction

Information displayed above not limited to advertisement.

Please consider your application as unsuccessful if you have not received a response within 14 days of submitting your application.