Job Purpose
To maximize revenues of the hotel by driving maximum contribution from all producing segments through the various sources. To develop and co-ordinate various programs and policies relating to all marketing and promotional activities of the hotel.
Major Areas of Responsibility
§ Plan and Forecast hotel revenue for rooms, F&B outlets and from various segments
§ Create a work environment that is high in employee morale and provides constant learning & development and use the feedback from ESS to draw an action plan
§ Develop systems and procedures that achieve higher cost efficiency and guest satisfaction
§ Recruitment and Performance Appraisal/ Management of the staff in the department
§ Assist in developing the overall strategic direction for the relaunch and subsequent growth of the Hotel, adopting a total Revenue Approach.
§ Prepare appropriate forecasting tools and strategies to visualize market scenario and develop long range plans
§ Develop a means by which to continuously measure the program effectiveness as well as to track the trends in local marketplace and beyond, which would impact demand for the hotel
§ Build an accurate and effective database of current and potential guests/accounts
§ Maintain accurate and up to date information on competition’s performance, sales & marketing strategy etc
§ Propose room/F&B pricing strategy in consideration with hotel’s market positioning, target customer and desired mix
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