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Job Summary
Large Hotel based in Cape Town is looking for a Sales Director responsible for driving & guiding the sales team towards clear strategically determined revenue goals . This is a is a senior executive role responsible for maximizing property revenue ; leading the sales teams ; develop pricing and yield strategies ; and drive profitability across rooms, dining, and event spaces. You will also manage budgets ; identify new business opportunities ; and forge industry relationships . Duties: Develop and implement comprehensive annual sales and marketing plans that align with the hotel’s business objectives and revenue targets. Drive proactive and reactive sales efforts by identifying and securing new B2B accounts, corporate contracts, and group bookings. Work closely with the General Manager and Revenue team to analyse market trends, establish yield strategies, and set competitive rates. Recruit; train, mentor, and supervise the sales and events team to ensure they meet their individual and departmental KPIs. Cultivate long-term relationships with key clients, travel agents, and community organizations to build brand loyalty and drive repeat business. Monitor conversion rates, tracks market share, and prepares regular reports on sales performance, forecasts, and ROI on marketing spend. Key Performance Indicators: Revenue Per Available Room (RevPAR) and Average Daily Rate (ADR) Overall property revenue vs. budget and forecasts Group room nights and banquet/event bookings Conversion rates on proposals and site inspections Account acquisition and pipeline growth Requirements: Bachelor’s degree in Business Administration, Marketing, or Hospitality Management preferred. Minimum 10 years industry experience in progressive sales roles, within the hospitality Strong negotiation, presentation, and communication skills. Deep knowledge of hospitality management systems (PMS), CRM software, and yield management principles. Valid Driver’s Licence and Vehicle. Excellent interpersonal, communication & presentation skills Innovative thinker with the ability to be agile & pro-active Ability to plan, prioritise & work well under pressure Must be assertive but collaborative in approach Excellent sales, influencing & negotiation skills Strategic analytical and data driven approach Results oriented and able to meet deadlines The ability to interact, and work with multiple stake holders to achieve service and departmental goals. A good understanding of budgeting and the ability to work within set budgets
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