Job Summary
Purpose of the Role The OTA Specialist is responsible for the effective management, optimisation, and performance of all Online Travel Agency (OTA) channels. The role focuses on maximising online revenue, maintaining rate parity, ensuring accurate content distribution, and driving visibility across digital booking platforms. Key Responsibilities OTA & Channel Management Manage and maintain all OTA extranets (e.g. Apply Below, Expedia, Agoda and similar platforms) Ensure rate parity, availability, and restrictions are accurately loaded and maintained across all channels Monitor and manage channel manager connectivity and resolve any discrepancies or errors Revenue & Performance Optimisation Analyse OTA performance, production, and trends to identify opportunities for growth Implement promotional strategies, campaigns, and visibility tools offered by OTAs Support revenue management strategies to maximise occupancy and ADR through online channels Content & Quality Control Ensure all property content, images, descriptions, and policies are accurate, up to date, and brand-aligned Manage guest reviews and ratings in collaboration with operations and marketing teams Monitor competitor positioning and pricing within OTA platforms Reporting & Analysis Compile regular reports on OTA performance, pickup, revenue contribution, and market trends Track KPIs such as conversion, cancellation rates, and channel cost of sale Provide insights and recommendations to improve online distribution performance Collaboration & Communication Work closely with Revenue, Reservations, Marketing, and Operations teams Liaise with OTA market managers and account representatives Support system updates, onboarding of new channels, and platform enhancements Key Skills & Competencies Strong understanding of OTA platforms and online distribution strategies Analytical mindset with the ability to interpret data and trends Excellent attention to detail and accuracy Strong communication and stakeholder management skills Ability to work under pressure and meet deadlines Proactive; organised, and solutions-driven approach Qualifications & Experience Minimum 2–3 years’ experience in an OTA, E-commerce, Reservations, or Revenue role within hospitality Experience working with channel managers and PMS systems Hospitality qualification or relevant tertiary education (advantageous) Working Relationships Internal: Revenue Management, Reservations, Sales & Marketing, Operations External: OTA partners, channel manager providers, system vendors