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Job Summary
We’re looking for a Marketing Manager to drive lead generation, brand growth, and revenue for a well-regarded African safari travel specialist. This role is ideal for someone who thrives on performance marketing, understands international audiences, and can translate strategy into measurable results. The company is a growing, purpose-driven travel brand, that offers a collaborative working environment. The position is based in Cape Town, and is offered on a hybrid work basis. What You’ll Be Doing Marketing Strategy & Growth · Develop and execute a results-driven marketing strategy aligned to revenue targets · Identify growth opportunities across key international markets · Manage and optimise the marketing budget Digital Marketing & Lead Generation · Drive qualified leads through paid media, SEO, and digital campaigns · Manage performance marketing (Google Ads, Meta, etc.) · Optimise campaigns for CPL, ROI, and lead quality · Improve website conversion rates and landing pages Content & Organic Growth · Lead SEO and content strategy · Grow organic traffic and inbound leads · Oversee blogs, guides, newsletters, and website content CRM & Customer Journey · Manage CRM campaigns and lead nurturing journeys · Partner with sales to improve conversion rates · Develop initiatives to increase repeat and referral business Brand & Market Presence · Strengthen brand voice and positioning globally · Drive awareness in key international markets · Explore PR, partnerships, and influencer opportunities Performance & Reporting · Track marketing performance and ROI · Analyse channel performance, lead quality, and conversion metrics · Provide actionable insights to improve outcomes What You Bring · 5+ years’ experience in digital marketing · Experience in travel or tourism (highly preferred) · Strong expertise in SEO, paid media, content, and CRM marketing · Analytical mindset with the ability to optimise performance · Commercial thinking – you understand how marketing drives revenue
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