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GENERAL MANAGER – PREMIUM WELLNESS CLUB PURPOSE OF THE ROLE Our purpose is to change people’s lives for the better through wellness. We create elevated social wellness experiences that support our members in achieving their personal wellbeing goals through a holistic approach to physical, mental, nutritional, and social wellness. The General Manager is accountable for building and leading a sustainable, high-performing wellness club community while driving exceptional operational, commercial, and people performance. This role holds full responsibility for the club’s operational excellence, profitability, member acquisition and retention, team leadership, brand standards, and overall member experience. The successful candidate will be a passionate leader who embodies a hospitality-first mindset and creates an inspiring culture focused on wellbeing, service excellence, engagement, and performance. KEY RESPONSIBILITIES Operational & Commercial Leadership • Full ownership and accountability for the club’s operational and commercial performance • Drive profitability and manage overall business performance, including income statements and operational budgets • Ensure the delivery of exceptional member experiences aligned to premium hospitality standards • Maintain brand excellence and operational consistency across all touchpoints • Lead strategic initiatives to improve member engagement, acquisition, and retention • Analyse and manage detailed KPI reporting and implement solutions to achieve business objectives • Oversee facility standards, maintenance, and operational efficiencies Member Experience & Retention • Create a highly engaged wellness community that promotes long-term member loyalty and lifetime value • Deliver elevated hospitality experiences with a strong focus on personalised service and meaningful member interactions • Ensure members experience a seamless, inspiring, and welcoming environment • Continuously identify opportunities to enhance the overall member journey Leadership & Culture • Lead, inspire, and develop a high-performing team of up to 35 employees, including Heads of Department • Foster a culture of accountability, collaboration, excellence, and wellbeing • Drive employee engagement, development, and performance management initiatives • Lead with authenticity, emotional intelligence, and a people-first approach • Act as custodian of the company culture and values REQUIREMENTS Experience • Minimum 5–6 years’ senior management experience within premium hospitality, luxury retail, wellness, leisure, or country club environments • Proven experience managing profitable businesses or units with strong commercial accountability • Demonstrated success in leading large, multi-disciplinary teams • Strong track record in delivering premium hospitality and customer experiences • Experience in member retention and relationship management essential • Experience operating within high-performance, service-driven environments Qualifications • NSC / Matric Certificate essential • Relevant tertiary qualification in Business, Hospitality, Retail Management, or related field (NQF 7 essential) Competencies • Strong financial and commercial acumen • Exceptional leadership and people management skills • Passion for wellness, wellbeing, and making a positive impact on people’s lives • Hospitality-focused mindset with strong attention to detail • Strategic thinker with strong problem-solving abilities • Highly organised and operationally strong • Ability to work effectively within complex and fast-paced environments • Strong communication and relationship-building skills • Business owner mentality with a hands-on leadership style PERSONAL ATTRIBUTES • Inspirational and emotionally intelligent leader • Passionate about wellness and people development • Professional, polished, and service-driven • Energetic, resilient, and solutions-oriented • Commercially savvy with strong operational discipline • Naturally collaborative with a strong ability to influence and motivate others
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