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ASSISTANT COMMUNICATIONS MANAGER, LUXURY HOTEL, CAPE TOWN This role is well suited to an individual who has had prior agency and/or on-property experience and has a strong understanding of ultra-luxury brands. They will be responsible for supporting and driving the overall Communications Strategy for the luxury property. The Assistant Communications Manager will collaborate closely with the Marketing and Communications Manager to oversee the property-specific communications initiatives. The role requires an individual who is comfortable working in a cross-functional team environment to seek the best collaboration and outcomes. This includes regular interface with Marketing, Sales and Distribution, global and local agency teams, Global Office as well as directly with media. Should be able to develop resort programming that allows for excellent storytelling and develop supporting content. Candidate must also be an extremely strong writer and have solid media relationships. The ideal candidate is also outgoing and is adept at representing the brand with media and key stakeholders and can demonstrate an ability to reach strategic thinking and agency management as well as know how to follow-through with execution. Attention to detail is critical. The Assistant Communications Manager will ensure the property standards are maintained across all touchpoints and channels, including but not limited to: copywriting tone of voice; on-property activations, internal and external communications including editorial, press release writing, etc. They will support the Commercial Team across all initiatives, and ensure tasks are implemented at the highest standard and within allocated timelines. The property Marketing and Communications team is a small team, so the successful candidate will be a team player, with the willingness to roll their sleeves up and support on all tasks as required - this could range from basic admin tasks up to briefing the General Manager on media interviews. We encourage all members to grow, develop, and learn. KEY ROLE RESPONSIBILITIES (this List Is Not Exhaustive) PR Agency Management: Management of RFP process for new agencies including onboarding (where required). Ongoing management of PR agencies around the world to ensure strategy is carried out. Ongoing communications, WIP, planning and targeting of media from desired source markets. Salesforce maintenance, updating profiles, post-stay feedback. Reporting and other admin associated with global and pr agencies. Updating Global Comms PR story briefing sheet and Blackout dates. Media & Influencers: Screening; organising, coordinating itineraries, liaising, hosting, reporting and admin. Host site inspection, where appropriate. Creating and maintaining local press database. Maintain relationships with all relevant media and influencers, ensuring we are kept top of mind with the correct information Manage all ambassador programmes on all aspects, ensuring ROI Distribution of highlights coverage to key internal stakeholders Event Coordination: Conceptualisation; coordination and hosting press events Resort Activations and Storytelling: Work with Food and Beverage and Spa teams to develop and drive revenue-generating activations to individual outlets. Awards Management: Tracking; recording and carrying out global strategy Press Release Development / Copywriting: Development; storage and distribution including development and maintenance of press kit. Press Kit development/management Longform copywriting including ROAM Coverage: Monitor through meltwater and Campyn, record, store and distribute coverage highlights to key internal stakeholders. Monthly uploads of coverage to Smartsheet and compilation of coverage book with global comms. Updating and maintenance of Global Comms Smartsheets. Crisis management as required Perform other duties as directed, developed or assigned by Marcomms Manager and Director of Sales & Marketing. Skills Tertiary Qualification At least 4 years’ experience writing copy in a variety of tones over several mediums, with examples to show Excellent English communication skills - verbal and written Experience building and maintaining relationships Strong analytical skills and data-driven thinking Must have their "finger on the pulse" of what is trending - both worldwide and locally Ability to manage multiple projects in a fast-paced environment, and comfortable, confident and enthusiastic when working with tight deadlines High-level understanding of Adobe Acrobat, Salesforce, Campaygn and Microsoft Office Suite. Excellent attention to detail and accuracy Must have own transport Organised; responsible and solutions orientated Proven communication, project management, and organisational skills. Proven ability to work effectively within a cross-departmental team Must be a strong self-starter as well as an effective team player Passion; Integrity, Energy and idea generating initiatives. Experience working with ultra-luxury brands or within luxury hospitality/ travel Attention to detail
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