? Ensure that social media strategy is aligned with company goals and clearly
communicate values in a consistent manner.
? Devise strategies that align with the community’s interests and attract them
to the company’s services.
? Responsible for the development and ongoing management of the social
? Provide thought leadership of social media trends
? Recommend and champion a differentiated customer engagement strategy
and set of activities.
? Develop monthly reports on emerging social media trends, which will be
submitted to the management and executive teams.
anage team members to ensure effective delivery of business unit
? Develop a high performing team by embedding formal performance
development and informal coaching
? Encourage frequent knowledge sharing between team members
? Determine and analyse development needs for the team and ensure that
identified training requirements are budgeted for and executed
? Interview and recruit new members of the team, including determining
appropriate compensation levels with input from HR
? Create effective workforce and recruitment demand plans to ensure that
current and future business requirements can be met
? Review and update the department’s organisation structure and role
descriptions on at least an annual basis to ensure that they are fit for
purpose and contain all the accountabilities of each team member
? Approve leave requests for team members and create a leave plan to
ensure adequate coverage
? When required, initiate disciplinary processes for team members calling on
support from HR when required
? Motivate team members and ensure that their efforts are recognized
? Analyze the long-term needs of the company’s social media strategy and
offer quarterly reports to the management and executive teams that outline
any necessary changes to the digital marketing plan
? Bachelor’s Degree in Public Relations, Marketing, Journalism, Media studies or equivalent
? Post Graduate qualification advantageous
? A minimum of 8-10 years relevant experience in Digital and Social Media role or other relevant field.
? Excellent understanding of social media platform, e.g Facebook, Twitter, Instagram etc.
? Understanding of different digital applications
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