This innovative life insurance company business is based in Durban and is open to looking at candidates who would like to work remotely but are able to travel to Durban every few weeks
The Digital Marketing Manager is a data driven and MarTech obsessed individual responsible for developing, implementing, tracking and optimising our digital marketing campaigns across all digital platforms for both Distribution and Customer channels.
With strong analytical skills and data-driven thinking, this role employs current marketing tools and strategies to be able to lead integrated digital marketing solutions from concept to execution.
• Develop and implement a holistic digital strategy that seeks to elevate, optimise and maximise all digital platforms (social media, website, digital campaigns etc).
• Plan and execute all digital marketing and end-to-end projects; including SEO, organic / paid search, marketing database, email, social media and display advertising campaigns
• Identify trends and insights, and optimise budget spend and performance based on the insights.
• Develop and execute integrated digital acquisition and retention campaigns.
• Establish web presence to boost brand awareness
• Bridge the gap between Marketing and Technology teams
• Collaborate with internal teams to optimise user experience
• Implement an analytics dashboard that tracks all activity across our digital platforms - Build campaign reporting; drive lead life-cycle management and lead scoring efforts.
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