The mission of Brand Manager is:
Objective Measure and Target
Brand Increase Profitability
Increase gross margins through brand equity by 5% within 3 years.
Consistent and Codified Brand and Management System in Place
Codified management system in place for public relations, website and social media platforms to deliver consistent brand message. Develop KPIs for marketing targeting external stakeholders.
Design multi-year guerilla marketing talent acquisition strategy, and execute first iteration on Universities in 2021.
Key Competencies & Interests
Marketing Analytics and Measurement
About Our Working Culture & Values Our team is young and hard working. We value down time and flexibility, and we focus on outputs rather than hours in the office, but we also believe that we have a unique opportunity at Yellow and we work very hard to meet the high standards we set for ourselves. We are low thrills and are careful custodians of money and resources. We love to travel to the countries we operate in and whenever we do, we make time to explore, but we do this, as with everything else, on a lean budget, cognisant of not diverting resources away from our customers, and our mission. We value resilience and self-reliance. Though we constantly organise ourselves to tackle problems in teams and ruthlessly support one another, we also believe that building independence and self-reliance in the face of challenges is an important part of growth.
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