Join a dynamic and forward-thinking organization within the FMCG sector, renowned for its commitment to innovation and excellence. Our client, a leading company dedicated to delivering quality products, is seeking a seasoned Trade Marketing Manager to strengthen their team. This role offers the opportunity to lead impactful trade marketing initiatives in a collaborative environment that values strategic thinking and creativity.

What You'll Do:

• Develop and implement trade marketing strategies and annual activity plans aligned with overall brand and business objectives.
• Interpret brand positioning, marketing strategies, and campaign objectives to create effective trade marketing initiatives tailored for diverse trade channels.
• Collaborate closely with sales teams to understand channel needs, customer requirements, and growth opportunities.
• Identify opportunities to enhance brand visibility, increase consumer engagement, and optimize point-of-purchase performance.
• Ensure alignment of brand campaigns with trade activities to create a seamless brand experience.
• Support sales teams with marketing tools, materials, and activations.
• Build strong relationships with internal and external stakeholders, including sales, distributors, agencies, and suppliers.
• Develop POS plans and materials to maximize trade presence.
• Manage trade promotions, sampling initiatives, competitions, and consumer engagement programs.
• Oversee the trade marketing budget, monitor expenditure, and evaluate ROI.
• Lead the end-to-end execution of trade marketing initiatives, coordinating with external agencies and production partners.
• Conduct market and trade visits to assess execution quality and identify new opportunities.
• Monitor competitor activities, industry trends, and trade developments to inform strategic planning.
• Track, analyze, and report on campaign performance, budget utilization, and ROI to optimize future initiatives.

Requirements:

• Proven experience developing and executing trade marketing strategies and initiatives.
• Strong collaboration skills with sales teams to support commercial objectives.
• Deep understanding of formal and informal trade channels and their marketing needs.
• Experience managing marketing budgets and maintaining supplier relationships.
• Proficiency in marketing, campaign management, budget management, stakeholder management, analysis, and project management.
• A minimum of 5 years' experience in a similar role within the FMCG industry.

Salary: R45,000 - R50,000 per month (Cost to Company)

Ready to leverage your trade marketing expertise in a role that offers both challenge and opportunity? Apply now to become a pivotal part of a company that values strategic innovation and impactful brand presence.