Are you ready to lead vibrant social media campaigns within a dynamic FMCG environment, where your strategic vision shapes brand engagement and consumer conversations? Join a passionate team committed to innovation, creativity, and impactful digital storytelling.
Duties:
- Develop and execute comprehensive social media strategies aligned with brand, marketing, and business goals.
- Manage all social platforms, including Facebook, Instagram, TikTok, YouTube, X, and emerging channels.
- Identify platform-specific opportunities, audience behaviors, and content trends to maximize brand relevance.
- Translate brand positioning and campaign objectives into effective social media plans.
- Create and oversee annual and monthly content calendars and strategies.
- Lead creative and content teams with clear direction, ensuring high-quality and consistent output.
- Manage external agencies, designers, photographers, videographers, influencers, and content creators.
- Drive content creation from ideation to publishing, maintaining brand guidelines.
- Oversee community engagement and respond to consumer interactions.
- Coordinate campaigns, competitions, activations, and influencer collaborations.
- Develop influencer briefs and manage partnerships, monitoring performance and value.
- Track, analyse, and report on social media performance, providing actionable insights for continuous improvement.
- Stay ahead of industry trends and leverage social listening tools to identify new opportunities.
Requirements:
- Proven experience within the FMCG or CPG industry.
- Strong expertise in Social Media Management, Content Creation, and Copywriting.
- Skilled in Social Media Analytics, Influencer Management, and Campaign Management.
- Knowledge of Digital Marketing best practices.
- At least 5 to 7 years of relevant experience.
Compensation: Salary: R40,000 - R45,000 per month (Cost to Company)
Join a company that values innovation and strategic thinking, dedicated to building meaningful connections with consumers through compelling digital narratives. If you are passionate about social media and ready to make an impact, we want to hear from you.
Apply now to be part of a forward-thinking team shaping the future of FMCG brand engagement.