This is not a desk job.
This is boots-on-the-ground, sleeves-rolled-up, make-things-happen work.

We’re looking for a Sales Activator who thrives in fast lanes, loves the buzz of the trade, and knows that visibility drives velocity. If you’re commercially sharp, socially fearless, and wired to execute, read on.

Why this role?

Because some people want comfort, and others want momentum.
This role is for someone who wants visibility, accountability, growth, and the thrill of seeing their work come alive in the market.

If you’re hungry, driven, and ready to activate, this is your stage. Please apply here directly or forward your CV to ellarine@obr.co.za

What you’ll be trusted with

Winning in the Market
Own and activate your territory with purpose. Drive volume, distribution, and availability across on-premise and off-premise outlets. You don’t wait for opportunities — you create them.

Perfect Store Execution
Ensure the brand shows up strong, bold, and unmistakable. Execute promotional plans, secure premium placements, implement POS, and make sure every outlet looks the way it should — every time.

Building Real Relationships
You’ll be the face of the brand in your area. Build long-term partnerships with outlet owners, managers, and staff through regular visits, strong communication, and commercial credibility.

Sales & Performance Delivery
Achieve (and stretch beyond) volume targets, distribution goals, and KPI’s. Track performance, analyse results, and course-correct quickly. No excuses — just execution.

Insight & Reporting
Provide accurate, timely market feedback. Capture data, report on trends, identify opportunities, and flag risks. What you see in the trade matters — and you’ll be heard.

Collaboration & Alignment
Work closely with internal teams to ensure flawless activation. From promotions to campaigns, you’ll help turn strategy into reality at outlet level.

What you’ll bring

• Proven experience in sales, field sales, or trade activation (FMCG exposure is a strong advantage)

• Strong commercial acumen and negotiation skills

• High energy, resilience, and self-discipline

• Excellent communication and relationship-building ability

• Comfort working independently in a fast-moving environment

• Valid driver’s license and willingness to travel extensively

• Confidence using sales systems, reporting tools, and digital platforms