Job Summary
We are looking for a dynamic and hands-on Marketing Manager to lead and execute marketing initiatives that drive brand growth and commercial performance. This role requires someone who not only develops strategy but is equally comfortable rolling up their sleeves and managing the day-to-day operational aspects of marketing.
The ideal candidate will have strong experience within FMCG and/or retail environments, understands fast-paced trading cycles, and can translate marketing plans into measurable results.
Key Responsibilities
- Develop and implement marketing strategies that support business growth and brand positioning.
- Manage the full marketing mix including campaigns, promotions, digital marketing, in-store marketing, and brand communications.
- Work closely with sales, operations, and merchandising teams to ensure alignment between marketing activity and commercial objectives.
- Plan and execute promotional agendas, product launches, and trade marketing initiatives.
- Monitor campaign performance and optimize marketing spend to maximize ROI.
- Manage relationships with external agencies, suppliers, and partners.
- Oversee marketing budgets and ensure cost-effective execution of initiatives.
- Maintain brand consistency across all channels and touchpoints.
- Provide hands-on support with marketing operations including campaign implementation, collateral development, and coordination of marketing activities.
Key Requirements
- Proven experience as a Marketing Manager or similar role.
- Strong knowledge of FMCG and/or retail marketing environments.
- Demonstrated ability to manage both planning and operational execution.
- Excellent project management and organizational skills.
- Strong analytical ability with experience measuring campaign performance.
- Effective communication and stakeholder management skills.
- Ability to work in a fast-paced, commercially driven environment.
Preferred Qualifications
- Degree or diploma in Marketing, Business, or a related field.
- Experience working with cross-functional teams including sales and operations.
- Digital marketing and trade marketing experience advantageous.
What We’re Looking For
- A proactive, solutions-oriented professional who thrives in a hands-on role.
- Someone comfortable balancing strategy with execution.
- A team player who understands the commercial realities of FMCG and retail businesses.