We are recruiting for a Marketing Manager with proven marketing experience using SEO skills.

SCOPE OF WORK

Group Marketing Strategy & Leadership

• Develop, own, and execute distinct yet aligned marketing strategies for each company within the group
• Proactively identify marketing opportunities and bring new ideas, concepts, and strategies forward without reliance on instruction
• Apply out-of-the-box thinking to differentiate the business and its subsidiaries within the aviation and finance sectors
• Ensure all strategies support commercial objectives, asset visibility, investor engagement, and brand growth

Brand & Corporate Communications

• Lead and protect the group brand, while tailoring messaging appropriately for different entities and markets
• Oversee all corporate communications, company profiles, aircraft marketing material, presentations, and investor-facing content
• Ensure messaging is professional, credible, and aligned with the standards of the aviation finance industry

Digital, Content & Campaign Strategy

• Oversee all digital platforms, including websites, social media, email marketing, and online campaigns
• Guide content strategy and storytelling across aviation assets, transactions, corporate milestones, and events
• Develop and execute creative marketing campaigns that go beyond standard approaches and generate real engagement and leads

Sales, Asset & Investor Support

• Work closely with sales, asset management, and executive teams to create impactful marketing collateral for aircraft sales, leasing, and portfolios
• Design marketing approaches that suit different target audiences, including operators, investors, lessors, and partners

Budget, Suppliers & Performance

• Manage the group marketing budget responsibly and strategically
• Appoint, brief, and manage external agencies, designers, photographers, and service providers
• Measure performance, report on results, and continuously refine strategies to improve effectiveness

Events, Industry Presence & Visibility

• Coordinate marketing support for airshows, industry events, conferences, and corporate functions
• Ensure strong brand presence and post-event content that extends value beyond the event itself

KEY SKILLS & COMPETENCIES

• Exceptional marketing expertise with a strong strategic track record
• Proven ability to independently develop and implement marketing strategies
• Highly creative, innovative, and confident in thinking beyond conventional marketing methods
• Strong commercial and business awareness
• Ability to manage and market multiple entities with different objectives
• Excellent communication and stakeholder management skills
• Highly organised, proactive, and accountable

QUALIFICATIONS & EXPERIENCE

• Relevant degree or equivalent experience in Marketing, Business, Communications, or Digital Marketing
• Significant experience in a senior marketing or marketing management role (create, run, report and manage marketing platforms and expos)
• Demonstrated success in developing original, effective marketing strategies, not just executing campaigns
• Using SEO to position long term strategy keywords for target markets
• Working knowledge creating PDFs, e.g. aircraft
• Creating and maintaining websites
• Budget management and reporting
• Video and photo content creation using AI

Additional Requirements

• Ability to work confidently in a fast-paced, executive-level environment
• Willingness to take ownership and responsibility for marketing direction
• Flexibility to travel and attend events as required