The objective of the Territory Sales Manager is to optimize the sales of LPG in the area by providing quality customer service, increasing market penetration and retaining profitable business- all while ensuring the safe and responsible handling of LPG.
OVERVIEW OF THE ROLE:
Own and Grow territory: Achieve and exceed your sales targets and actively contribute to the wider team’s performance
Drive new business development: Identify and convert new customers through prospecting, in-person visits, and strong solution-based selling Ensuring that all projects and tasks assigned by management are met on time and in full.
Strengthen customer loyalty: Maintain regular contact with existing customers to understand their needs, ensure satisfaction, and retain their business.
Perform in site demos & activations: Showcase LPG appliances, applications, demonstrate product benefits, and support dealer outlets to boost sales.
Plan & forecast effectively: Estimate annual activity, build a realistic sales pipeline, and ensure your forecasts align with business objectives.
Ensure profitable growth: Manage territory expenses and ensure healthy returns on investment.
Collaborate for success: Work closely with Customer Services, Credit, Operations and your Line Manager to resolve issues, accelerate sales, and maintain strong account health.
Stay ahead of the market: Understand LPG applications, competitors, industry trends, and customer needs — and use that insight to win
Champion safety and compliance: Uphold HSSE standards, company policies, and regulatory requirements at all times.
KNOWLEDGE:
Grade 12, preferably with a Diploma/ Degree qualification (Marketing, Sales or Technical)
Key Competencies & Skills Required:
Strong territory management: plans routes efficiently, prioritises high-value accounts, tracks activity.
Solid technical understanding: comfortable doing product demos, explaining safety, showing LPG benefits.
Skilled in relationship-building and trust-based selling.
Good negotiator who can close deals without burning bridges.
Knows how to hunt and farm (new business + retention).
Understands credit, account status, and margin management.
Minimum 3 years’ sales experience (LPG/Industrial products/ Technical Sales)
Valid driver’s license with a reliable vehicle essential for field work.
Strong technical aptitude and the ability to explain product applications confidently.
Outstanding time management, planning, and problem-solving abilities.
Experience using CRM tools is an advantage.
Proficient in Microsoft Office.
A proactive, customer-obsessed individual who thrives in a target-driven environment.
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