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Job Summary
Duties:Marketing Strategy & Planning:
Support the development of annual marketing strategies aligned with business objectives
Build detailed marketing plans with clear objectives, tactics, timelines, and budgets
Ensure marketing strategies reflect market conditions, customer needs, and competitive landscape
Translate high-level strategy into actionable plans for the team
Create quarterly and monthly marketing activity plans
Set clear KPIs and success metrics for all marketing initiatives
Ensure all departments align with the marketing strategy
Content & Channel Management:
Develop and implement content strategies across all marketing channels
Create and manage integrated communication plans ensuring consistent brand messaging
Coordinate content distribution across digital and traditional channels
Manage editorial calendars and content production schedules
Ensure brand consistency and quality control across customer touchpoints
Coordinate with external agencies, freelancers, and creative partners
Balance digital and traditional marketing approaches for effective audience reach
Brand Management & Compliance:
Act as brand guardian, ensuring correct and consistent use of brand guidelines
Review and approve all marketing materials
Conduct regular brand audits to ensure compliance
Provide brand training and guidance to teams
Collaborate with operations, sales, and other departments to uphold brand standards
Update and maintain brand guidelines as needed
Manage approval processes for customer-facing communications
Lead Generation & Revenue Growth:
Build and execute lead generation strategies focused on direct channel bookings
Manage performance marketing campaigns (SEO, SEM, paid social, display advertising, direct mail)
Develop and optimise lead nurturing programmes
Work with revenue management and sales teams to ensure lead quality and conversion targets
Analyse booking patterns and customer behaviour to refine targeting
Manage marketing technology including CRM, automation, and analytics platforms
Balance online and offline lead generation tactics
Monitor and optimise cost per acquisition and marketing ROI
Strategy Execution & Cross-Functional Alignment:
Ensure all teams understand and execute the marketing strategy
Work with department heads to cascade plans and secure buy-in
Monitor execution across the organisation
Identify and address gaps in implementation
Facilitate regular alignment meetings with stakeholders
Ensure sales teams have appropriate marketing materials and positioning
Coordinate with operations to ensure guest experience aligns with brand promises
Measurement, Reporting & Optimisation:
Track and measure performance against plans and KPIs
Produce regular performance reports
Analyse effectiveness and provide data-driven recommendations
Monitor budget spend and flag variances
Conduct post campaign reviews and capture learnings
Present insights to the Director of Marketing and senior stakeholders
Continuously optimise based on performance data
Benchmark performance against industry standards and competitors
Team Management:
Manage and support marketing team members with guidance and feedback
Delegate tasks and coordinate workload
Support team development through coaching and training
Conduct regular check ins and performance reviews
Assist in recruiting and onboarding new team members
Foster a collaborative and accountable team culture
Requirements:
Degree in Marketing, Business, Communications, or related field
Professional marketing qualifications (CIM, Google Ads, Digital Marketing certifications)
At least 7–10 years in marketing roles with at least 2 years at senior level
Experience managing a marketing team in-house within the hospitality
Experience managing or leading small teams
Proven track record in digital and traditional marketing
Experience building marketing strategies and executing plans
Demonstrable success in driving direct channel revenue and lead generation
Experience managing marketing budgets
Ability to develop strategies aligned with business goals
Experience translating strategy into actionable plans with clear deliverables
Track record of executing plans and measuring results
Understanding of realistic marketing roadmaps
Ability to identify market opportunities and build relevant strategies
Experience managing stakeholders and achieving cross-functional alignment
Strong understanding of brand development and guidelines
Experience acting as brand guardian
Ability to review and provide constructive feedback on creative work
Experience training non-marketing teams on brand standards
Understanding of brand impact on customer perception and business performance
Strong knowledge of digital channels: SEO, SEM, paid social, display, email
Experience with traditional channels: print, direct mail, outdoor, PR, events
Understanding of integrated channel strategies
Experience with marketing automation platforms (HubSpot, Marketo, Mailchimp)
Working knowledge of Google Analytics, Google Ads, and social media ad platforms
Familiarity with CRM systems
Proven ability to develop and execute multi-channel content strategies
Experience managing editorial calendars and workflows
Experience with content management systems
Skilled at briefing and collaborating with agencies and freelancers
Understanding of content distribution across owned, earned, and paid channels
Experience in building lead generation campaigns and improving conversion rates
Track record of achieving lead and revenue targets
Understanding of customer journeys and marketing funnels
Experience with testing, optimisation, and performance improvement
Knowledge of direct booking strategies and OTA landscape
Understanding of balancing direct vs third party bookings
Strong analytical skills
Experience creating dashboards and performance reports
Comfortable with Excel/Google Sheets for analysis
Ability to interpret data and make evidence-based recommendations
Experience with attribution and marketing ROI
Ability to create clear reports for senior stakeholders
Management & Communication Skills
Experience managing and developing team members
Strong stakeholder management skills
Excellent written and verbal communication
Ability to influence non-marketing teams
Strategic thinker with hands on execution ability
Strong project management and organisational skills
Ability to manage multiple priorities and deadlines
Experience with revenue management principles
Knowledge of email marketing best practices and segmentation
Experience in hotels, resorts, or similar environments
Understanding of online reputation management
Experience managing PR agencies or media relationships
Experience with event marketing and sponsorships
Familiarity with marketing procurement and vendor management
Craven Cottage CC
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