External Sales Representative

Job Description: External Sales Representative

Position

External Sales Representative

Department

Sales

Reports To

Sales Manager

Job Purpose

The External Sales Representative is responsible for generating new business, maintaining relationships with existing customers, and achieving sales targets through direct customer engagement and field-based sales activities.

Key Responsibilities

• Identify and develop new business opportunities within the assigned territory.

• Visit existing and prospective customers to promote products and services.

• Build and maintain strong, professional relationships with customers.

• Achieve monthly and annual sales targets.

• Prepare and present quotations and product information to customers.

• Follow up on leads, quotations, and potential sales.

Promote and sell products related to steel fabrication and mining minerals, understanding customer requirements and relevant product applications.

• Understand customer needs and recommend suitable products or services.

• Monitor competitor activity and provide relevant market feedback.

• Maintain accurate customer records and update the CRM/system where applicable.

• Resolve customer queries and follow up on complaints when required.

• Conduct regular customer visits and maintain an effective sales route.

• Prepare regular sales reports for management.

• Work closely with internal departments to ensure customer requirements are met.

• Attend meetings, product training, and sales events as required.

Requirements

• Grade 12 or equivalent.

Previous sales experience in the steel fabrication and/or mining minerals industries is required.

Knowledge of steel fabrication products and mining minerals is an advantage; the candidate must be willing and able to learn the product range in detail.

• Previous experience in external/field sales is preferred.

• Proven ability to meet sales targets.

• Excellent communication and interpersonal skills.

• Strong negotiation and presentation skills.

• Good customer service skills.

• Ability to work independently and manage time effectively.

• A valid driver's licence and reliable transport may be required, depending on the role.

• Willingness to travel within the assigned territory.

Key Competencies

• Customer-focused

• Target-driven

• Strong communication skills

• Negotiation skills

• Relationship building

• Problem-solving

• Self-motivated and proactive

• Time management

• Resilience and adaptability

Performance Measures

• Achievement of sales targets.

• New customer acquisition.

• Customer retention and relationship management.

• Number and quality of customer visits.

• Conversion of leads into sales.

• Accurate and timely sales reporting.