Job Summary
REQUIREMENTS
Affirmative Action South African citizen
Diploma/ Bachelor’s degree in Marketing, Sales, Business Management, Data Management/ Science, Commerce, Engineering, or an IT -related field
A postgraduate qualification (i.e. MBA/ MBL/ Honours) would serve as a distinct advantage
A minimum of 3 years of experience in a sales, after-sales and marketing environment
Parts technical experience is desired
Advanced proficiency in MS Office (Word, Excel, PowerPoint, Outlook) and data analysis tools (e.g. Power BI, Tableau, Python, Google Analytics and similar) is desired
Program and project management experience would serve as a distinct advantage
Must have a good knowledge of dealer after-sales operations
Understanding of branding principles would be an advantage
Incentive management experience would be an advantage
Sound understanding of the market and competitive environment
Data analysis to derive insights, meaning and themes, and design thinking skills
RESPONSIBILITIES
Developing business cases for genuine parts campaigns and promotions, and evaluating their effectiveness by monitoring genuine parts turnover, homogeneous parts group (HPG) and part number sales, as well as customer loyalty
Develop and implement genuine parts campaigns and promotions
Work with the after-sales marketing consultant to develop marketing briefs for campaigns and promotions
Coordinate dealer genuine parts incentive programmes
Set, monitor, and report on dealer performance targets
Ongoing monthly analysis of HPG performance
Prepare monthly performance reports and insights
Support the field force with dealer performance data
Develop and distribute dealer campaign bulletins
Respond to dealer campaign and incentive queries
Conduct competitor and independent aftermarket (IAM) pricing analysis
Develop strategic product plans to support business growth
Identify opportunities to increase sales and market share
Monitor parts performance and recommend improvements
Support initiatives that enhance customer loyalty and profitability
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