Optimizing digital marketing outreach for the properties through SEO, pay-per-click (PPC) and search engine marketing (SEM) and social media marketing (SMM), Social Media integration.
Working with revenue management
Developing and managing analytics platforms and measurement standards, analyze results and recommend actions.
Enabling the properties to be competitive in the internet marketplace
User/customer experiences including information architectures, UI design and aesthetics, content, behavior-based navigation, branding and marketing, performance and functionality
Managing of external agencies
Developing CRM platform
Developing reports on specific marketing and PR initiatives
Develop properties databases
The above duties are just a few tasks that the eCommerce Manager will be responsible for.