Job Summary
A pharmaceutical manufacturing and healthcare company is seeking a Digital SEO, Website and Analytics Manager iwho will be responsible for driving organic visibility, traffic, and engagement across all digital properties using data-led SEO and Answer Engine Optimization (AEO) strategies.Responsibilities:
Strategy & Execution: Develop and implement technical, on-page, and off-page SEO strategies to maximize discoverability and rankings.
Research & Intelligence: Conduct continuous keyword, topic, and competitor analysis.
AI & Next-Gen Search: Optimize web content for emerging AI search engines (AEO/GEO) and answer platforms.
Technical Health: Monitor search engine health, crawlability, metadata, and site architecture, resolving technical issues promptly.
Ecosystem Strategy: Maintain and evolve the digital platform strategy across all consumer brands.
Platform Management: Oversee consumer brand websites and landing pages, ensuring speed, mobile responsiveness, accessibility, and UI/UX standards.
Conversion Rate Optimization (CRO): Conduct A/B testing, map user journeys, and refine conversion paths to improve lead generation and engagement.
Development & Projects: Coordinate web projects, features, and continuous improvements alongside internal teams and external agency partners.
Analytics Architecture: Manage GA4, Google Tag Manager (GTM), Google Search Console, and Looker Studio.
Tracking & Governance: Enforce accurate UTM tagging, event tracking, custom dimensions, and attribution models.
Reporting & Dashboards: Build and maintain automated performance dashboards for marketing leadership and brand teams.
Actionable Insights: Translate digital data into strategic recommendations to optimize ongoing campaigns and consumer journeys.
Regulatory Compliance: Ensure all web properties comply with privacy legislation (e.g., POPIA/GDPR), advertising codes, and healthcare/brand governance standards.
MarTech Operations: Support integrations between CMS, CRM, and marketing automation platforms.
Quality Assurance: Maintain site security, content currency, and domain integrity across all touchpoints.
Degree: Bachelor’s Degree in Marketing, Digital Marketing, Information Systems, Computer Science, or Business.
Certifications (Advantageous): Google Analytics 4, Google Tag Manager, or recognized SEO/Digital Marketing certifications.
5+ years of dedicated experience in SEO, website management, and web analytics.
Hands-on proficiency with GA4, Google Tag Manager, Search Console, and Looker Studio.
Demonstrated experience managing Content Management Systems (WordPress or equivalent).
Background in Consumer Health, Healthcare, or FMCG is strongly advantageous.
- Core Competencies:
Technical SEO
On-Page & Off-Page SEO
AI Search Optimization (AEO / GEO)
Website & CMS Management
User Experience (UX) & Mobile Responsiveness
Digital Analytics & Data Interpretation
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Search Console
Looker Studio & Dashboard Development
Campaign Tracking & UTM Governance
Digital Strategy & Ecosystem Planning
Conversion Rate Optimization (CRO)
Project & Vendor Management
Cross-Functional Collaboration
Digital Compliance & Governance
Benefits:
Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to itcareers@hireresolve.za.com
About
Specialists in Civil, Structural, Mechanical Engineering, Information Technology, Mining, Manufacturing and Finance Careers! Hire Resolve is one of the larger and more agile South African recruitment companies that focus on placing professionals and skilled people in permanent employment and contract employment. We prefer and focus on working with top quality professionals and candidates in South Africa and Africa. Hire Resolve has successfully placed Engineering, Mining, IT, Manufacturing and Finance professionals with top firms across the Western Cape, Eastern Cape, KwaZulu Natal, Gauteng and in Africa. Hire Resolve has assisted candidates to find jobs at over 100 JSE listed companies of which many are global companies with offices and operations in South Africa and Africa. It is for this reason that we are well respected in the industries we operate in and in the recruitment industry.
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