Job Summary
A professional South African rugby union team based in Durban, competing in elite competitions like the United Rugby Championship and Investec Champions Cup is seeking a Head of Digital who will own the strategy, execution, and leadership of their social channels to maximize reach, engagement, and fan loyalty. Social is their most critical platform; you will dictate the "what, when, and how" to optimize for algorithms and trends, leading a dedicated team.Responsibilities:
Social Strategy & Growth: Own the comprehensive social roadmap aligned with rugby seasons and fan behavior. Drive platform-specific tactics for TikTok, Instagram, X, and YouTube.
Tactical Execution: Lead daily decision-making on storytelling, hooks, and posting schedules to capture peak engagement (match-day, pre/post-match, and off-season).
Content Optimization: Oversee ideation, A/B testing, and format experimentation (Reels, Stories, Polls) to boost virality and conversions.
Team Leadership: Mentor and manage a high-output social team, fostering a culture of skill development and elite performance.
Data & Analytics: Deep-dive into metrics (sentiment, reach, growth) to pivot strategies and report commercial impact to leadership.
Brand Guardianship: Ensure all digital output aligns with the Sharks’ brand narrative, acting as the final word on tone and voice.
Digital Oversight: Provide high-level guidance for Website (UX/SEO) and CRM (segmentation/messaging) to support social amplification.
Cross-Functional Collaboration: Brief the design and production teams on social-first assets, ensuring all visuals are optimized for performance.
Experience: 7+ years in senior social media leadership (Head of Social/Director) within sports, media, or high-engagement consumer brands.
Social Mastery: A proven track record of growing audiences and driving viral moments across all major platforms.
Leadership: Experience scaling teams and managing workflows in high-pressure, deadline-driven environments.
Technical Literacy: Expert knowledge of social suites (Sprout Social, Hootsuite), listening tools (Brandwatch), and native analytics.
Strategic Mindset: An analytical approach balanced with an intuitive "feel" for fan emotion and rugby culture.
Industry Knowledge: A genuine passion for elite team sports and a deep understanding of the South African fan landscape.
Communication: Elite briefing skills and the ability to present complex digital strategies to executive stakeholders.
Education: Degree in Marketing, Digital Media, or equivalent industry experience.
Benefits:
- Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move, apply today by emailing your CV to itcareers@hireresolve.za.com
About
Specialists in Civil, Structural, Mechanical Engineering, Information Technology, Mining, Manufacturing and Finance Careers! Hire Resolve is one of the larger and more agile South African recruitment companies that focus on placing professionals and skilled people in permanent employment and contract employment. We prefer and focus on working with top quality professionals and candidates in South Africa and Africa. Hire Resolve has successfully placed Engineering, Mining, IT, Manufacturing and Finance professionals with top firms across the Western Cape, Eastern Cape, KwaZulu Natal, Gauteng and in Africa. Hire Resolve has assisted candidates to find jobs at over 100 JSE listed companies of which many are global companies with offices and operations in South Africa and Africa. It is for this reason that we are well respected in the industries we operate in and in the recruitment industry.
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