Job Summary
? SOCIAL MARKETING VACANCY ? ? Social Media Manager – Luxury Hospitality Brand ? South Africa (Remote Role) ? Salary: R30 000 Kendrick Recruitment is seeking a dynamic Social Media Manager for a luxury hospitality brand. This role is ideal for a creative and data-driven professional who can elevate brand presence while driving enquiries and bookings through strategic digital marketing initiatives. ? Minimum Requirements: • 3+ years’ experience in brand, social, or digital marketing (luxury hospitality, travel, or lifestyle preferred) • Proven experience growing social channels and delivering high-quality campaigns • Strong understanding of social platforms, content formats, and performance metrics • Experience managing external partners, creatives, and agencies • Strong analytical and reporting skills • Excellent written and verbal communication skills • Fluent in English ? Key Responsibilities: Digital Marketing & Growth • Support PR activity, partnerships, and brand collaborations • Grow blog content into a strong acquisition channel • Manage SEO: keyword planning, on-page optimisation, metadata, and local SEO • Plan and execute paid campaigns (Meta, Google, retargeting, seasonal campaigns) • Analyse performance using GA4, UTMs, and conversion tracking • Improve conversion across the funnel including website, landing pages, and email capture Social Media Management • Lead and grow social media presence across Instagram, Facebook, X, TikTok, and LinkedIn • Create and manage high-quality content including video, imagery, and storytelling • Develop and maintain a strategic content calendar • Drive engagement, awareness, and conversion through social strategies • Build and manage a UGC (user-generated content) pipeline • Manage community engagement and brand communication • Lead influencer collaborations and partnerships • Monitor trends and optimise content performance ? Ideal Candidate Attributes: • Strong eye for luxury aesthetics and brand alignment • Creative thinker with a data-driven mindset • Excellent storytelling and content planning skills • Confident in analytics and performance-driven decision-making • Highly organised, proactive, and able to work independently • Calm under pressure with strong attention to detail Only candidates meeting the listed requirements will be contacted within 7 working days."