Identify and develop marketing policy and strategy • Marketing business plan - expansion of distribution channel, sales targets, etc • Sales budget - setting of targets according to uniform criteria • Resource requirements • Obtain approval from CEO • To review & update strategy & plan • Communicate plan to employees • Financial budget for all resources
Sales Process and targets • Formulation of sales policies & procedures • Manage sales staff performance • Reporting of statistics & results
Customer Relations • Report from provinces & GSA • Interacts with the Ombudsman
People Management • Management of the Regions provincial structures, training & development, performance management, etc. • Visits to provinces within the Region
Develop a communication strategy & plan • Stakeholder analysis • Understanding Markets
Stakeholder relations • Gain understanding of stakeholder impact on business • Understand impact of stakeholder policies on business • Deploy the correct interactions and processes