Job Summary
We are looking for a razor-sharp marketing analyst to review and interpret market trends, customer experience, competitors’ activities, and marketing strategies for our company.
MARKETING ANALYST RESPONSIBILITIES:
• Conducting research on consumer and market trends, target demographics, and competing brands.
• Designing and implementing market and consumer surveys.
• Gathering, analyzing, and interpreting marketing data.
• Preparing detailed reports on consumer behavior, competitors' activities, outcomes, and sales.
• Monitoring customer bases and identifying new ones.
• Forecasting future market, consumer, and sales trends.
• Working with the marketing team to inform and develop marketing strategies.
• Communicating with customers, competitors, and suppliers.
• Monitoring the efficacy of marketing trends through analytical tools and software.
• Keeping abreast of the latest advancements in technology, market trends, and consumer behavior.
MARKETING ANALYST REQUIREMENTS:
• Bachelor's degree in statistics, mathematics, social sciences, marketing, or a similar field.
• 2+ years experience working in marketing.
• Additional related short courses are beneficial.
• Good knowledge of analytical software, such as SAS, SPSS, and Google Analytics.
• Proficiency with computer programs, such as MS Excel, Access, and PowerPoint.
• Excellent research, analytical, and data interpretation skills.
• Exceptional verbal and written communication skills.
• Familiarity with survey tools