CRM & LOYALTY MANAGER
Wednesday, 27 January 2021
Tourism/Hospitality - Other Tourism/Hospitality
Lead the development and implementation of the loyalty rewards framework. Developing and enhancing the existing multichannel CRM program to create a deeper relationship with customers.
Increase customer engagement, drive down churn and increase customer lifetime value.
Overseeing the day-to-day running of the Rewards programme
Design marketing campaigns with focus on retention and repeat visitation
Implement tactics to maximise revenue and minimise churn among existing customer bases
With other teams, create and launch acquisition, retention and re activation campaigns/programmes, driving loyalty and revenue
Degree/National Diploma in Marketing or equivalent qualification
5 Years Casino and events management experience
2-3 years Marketing co-ordination experience with strong knowledge of GGB rules and regulations
Significant experience in a previous CRM role, demonstrate evidence of strategic and operational/ tactical capability.
Experience of customer segmentation is vital and also an in-depth knowledge of Excel or reporting software. Experience with SQL/SPSS is desirable but not essential.
Experience of management of retention and promotion activity
Experience and knowledge of customer loyalty programs
Experience in creating marketing campaigns targeted at consumers
Please forward your CV to firstname.lastname@example.org with reference: “CRM”