ABOUT THE POSITION
You're entrepreneurial, ambitious, and want to help run a company. You have at least 5 years of relevant online marketing experience. You're creative and self-reliant enough to achieve ambitious targets with the resources of a scale-up in Africa and you're able to strategically grow a marketing department!
Yes, here it comes… WE'RE LOOKING FOR YOU!
As Head of Marketing of this scale-up, you're responsible for the creation and execution of the marketing strategy. The marketing team (4 FTE's & 1 SA part-timer) is in a post-corona restarting phase, which gives you the opportunity to build the team yourself. You can leave your mark on the future of this fast-growing company and contribute to the company wide strategy with the management team.
YOU ARE RESPONSIBLE FOR
- Marketing funnel: from engagements (on- and offline) to requesting a booking
- Targets: supplying enough leads to the sales team to achieve the growth targets
- Reports: giving the team weekly insight into the marketing statistics
- Management of your own team as well as being part of the MT
- Strategy: developing new strategies together with management on how to tap into new markets
WHO ARE YOU?
- Relevant work experience: At least 5 years of online marketing experience, preferably at a start- or scale-up and/or in travel or a similar B2C company (actually travel is like B2B with long marketing & sales cycles)
- Socially skilled: With the growth of the company, the marketing team that you manage will also grow quickly
- Strategic mastermind: Foresight and predictive ability
- Data-driven: The choices you make are supported by data and metrics are great friends of yours
- Self-reliant and curious: You are not dependent on expensive advisors/executors to get something done
- Passion for travel and you feel our product perfectly
- Pre-tech savvy: Connect directly with development teams to bring your projects to life (you can also build your own)
- Work that doesn't feel like work: you're going to work for ~30 more years, better enjoy it!
- Entrepreneurship: leading and growing your company too!
- Development & Growth: we do what we like and by chance we are on the side of development and growth (authentic & responsible tourism, Africa = booming). This makes the business game a lot of fun because of all the odds.
- Joy: there is nothing more satisfying than having a product/service that brings joy: to the team, all local partners and of course our travellers!
- Making a difference: no tinkering in the margins, the goals are tangible, the work you do today you can see the results tomorrow.
- Contribute to the development of Responsible Tourism: travel should contribute, not detract! Which can! Contribute to this positive change!
- Lifestyle: living & traveling in one of the most beautiful places in the world!
- After a working day/week: nature, purity, fun, adventure >> YOU'RE ALIVE!!!
- An attractive remuneration package with a competitive base salary by CPT standards
- Equity possibility (depending on work experience and salary)