Primary Purpose The Marketing Manager role will support the Head of Trade and Partnership Marketing to ensure strategic business goals are met within the B2B and Partnership space. The candidate will be in charge of projects and campaigns from conception to execution, ensuring brand standards across all outputs and touchpoints. They will also work closely with colleagues across Wilderness’ four marketing streams, as well as with colleagues in the Sales and Partnerships teams, to drive projects that translate into robust and impactful go-to-market campaigns.
We’re looking for an experienced marketing manager who has a deep appreciation of brand alignment and understands how to use both traditional and digital communications channels to hit campaign and business objectives, to ensure consistent and engaging messaging. Experience in the travel trade, and strong communication and copywriting skills will be an advantage.
Helps the team to develop creative concepts, and brand and activation campaigns that deliver against marketing and business objectives.
Responsible for all trade and partnership emailers, communication and supporting editorials and collateral – from content collation, writing where appropriate and ensuring brand alignment.
Responsible for the user experience of our gold Trade Partners and their customers.
Acts and contributes to relevant segmentation strategies for our Trade partners and develops marketing campaigns suitable for each category (from Private Guides, Safari Experts, Groups, and Wholesalers, to Retailers and Inbound Tour Operators)
Responsible for the creation of collateral that supports all our go-to-market campaigns and Trade communications, including but not exclusive to itineraries, Q&As and other supporting documents and touchpoints.
Ensures all brand experience touch points – both offline and online – are connected and considered, ensuring a seamless user journey for all Trade Partners.
Contributes to the development of our creative Trade collateral to help The Company's Sales teams promote and sell our products (such as maps, sales tools, brochures, agent manuals, trade show exhibits, PowerPoint presentations) and marketing communication (through-the-line campaigns).
Responsible for the creation of collateral that supports the training needs of our marketing campaigns and communications to trade, including Q&As, infographics and other documents.
Collaborates and briefs writers, designers, photographers and videographers, both in-house and freelancers, where needed.
Contributes to development of the Trade Marketing strategy.
Builds relationships and collaborates with key stakeholders across the group, particularly in the Sales and Partnership teams.
Collaborates with external commercial partners from time to time.
Experience & Qualification:
A bachelor’s degree in Marketing or related field
8+ years’ experience in marketing
Strong digital experience and exposure to established and successful brands
Experience in the travel trade and luxury hospitality a plus
Team environment working experience
Excellent storyteller and a confident presenter
Ability to marry creativity with business acumen.
Expertise in UX and UI digital design, graphic design, print and campaign work
Copywriting ability is a prerequisite, with a strong appreciation for art direction as a supporting skill set
Exposure to multiple design software and tools; constantly looking to improve processes and ways of working
Conceptual and innovative thinking
Strong people skills and leadership approach
Mature and grounded; able to work with an array of internal stakeholders
Ability to work under pressure and meet deadlines
Strong eye for detail and passionate about ensuring only the best work leaves the door
Ability to nurture and grow the team's skill-set and inspire talent to join and grow with the company
A passion for current design trends coupled with deep understanding of the full guest/consumer experience
Someone open to feedback and who knows how and when to defend design choices
A passion for wildlife and a commitment to sustainability and conservation