Purpose of Role:
Develop, implement and execute strategic marketing plans in order to attract potential customers and retain existing ones.
The day to day marketing activities of the organisation and long term marketing strategy for the company. Introduce, promote and support KSB Pumps and Valves Automation Products to the Sub-Saharan Market.
Maintain high standards of support in accordance with company procedures contributing to the success of the Operational business units, in line with the objectives of KSB Pumps and Valves (Pty) Ltd.
Brief Description of the Position:
Managing all marketing for the company and activities within the marketing department
Developing the marketing strategy for the company in line with company objectives
Coordinating marketing campaigns with sales activities; Monitoring the company’s marketing budget
Creation and publication of all marketing material in line with marketing plans
Planning and implementing promotional campaigns; Overall responsibility for brand management and corporate identity
Preparing online and print marketing campaigns; Monitor and report on effectiveness of marketing communications
Creating a wide range of different marketing materials
Working closely with design agencies and assisting with new product launches
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
Analyzing potential strategic partner relationships for company marketing
Conduct various promotional activities and participation in trade fair and exhibition
Introduce modern, competitive products from the KSB Portfolio that meet local market requirements
Promote and support products to sales department and to customers
Focus on Consulting Engineers and high level decision makers
Internal and external training and presentations; Ensure all sales tools are functional and accurate
Monitor an ensure financial performance of our products; Support Marketing activities
Monitor opposition trends and activities
Comply with and enforce KSB global Product Management strategies and procedures
Assist fellow employees with daily functions as and when required
Carry out all other reasonable tasks that may be delegated from time to time
Tertiary qualification in Marketing / Diploma or Degree or similar related qualification in Marketing
5-10 Years Marketing experience
Willing to travel
Computer Literacy (Working knowledge of MS Word, MS Excel and MS Outlook, as well as SAP ERP 6.0)
Strong analytical and project management skills
Confident and dynamic personality
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.