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Job Summary
Responsibilities:- Promote products through advertising, special campaigns, and incentives.
- Support commercial managers in forecasting processes.
- Customer insights
- Analyse competitor product pricing, specification, and strategies.
- Develop annual category plans as well as marketing channel plan to support business initiatives
- Setting annual category, campaign and newness targets
- Develop category & pricing strategies across fragrance, skincare, cosmetics, hair, fashion and personal care
- Market & competitive review
- Forecast improvement & inventory management and manage excess
- Lead development of sales presentations at key events and conferences
- SOL management
- Monitor performance of categories (margin, units) and develop plans accordingly
- Budget management (marketing spend and margin & sales)
- Develop, lead and implement all marketing processes
- Work closely with planners to develop monthly campaigns
- Lead all new product development and collaborate with key stakeholders
- Lead & develop team
- Do product training and education to the sales force and via online videos
- Launch new products and categories to market successfully and on time
- Strong leadership and proven management track record
- Industry knowledge advantageous
- 4 -5 years’ Marketing and Product Management experience
- Proven track record of delivering creative marketing campaigns and product innovation related solutions and implementing successful business strategies to ensure product marketing performance
- Strong strategic and numerical acumen
- Drive for innovation and being creative
- Able to take the lead in developing new ideas for products and services
- Ad hoc marketing duties such as website and social media updates, mail shots and similar functions would advantages
Manpower Group
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