Job Summary
Qualification and Experience:
- Essential: Experience working for a leading App (only applicants who have worked on an App will be considered)
- 2-3 years’ experience with User Retention and Activation in the app eco-system
- Strong analytical skills for modelling performance and opportunity with large sets of data. Experience with AppsFlyer, Google Analytics, Qlik and other App marketing/reporting tools required.
- Experience in understanding the LCM platforms in the GSM business (ex. Flytxt)
- Experience in App Acquisition, more specifically with Facebook Ads Manager, Google UAC/Ads and other ad networks
- Experience in ASO and SEO
- Project management skills and strong organisation skills
- Experience with Firebase database is a plus
- Creative skills for contributing new and innovative ideas
- Copywriting skills essential
- The ability to work well under pressure and meet deadlines
- From an early stage/hyper growth app background strongly preferred
Knowledge:
- Product (digital eco-system – Apps)
- Acquisition within the app ecosystem
- Consumer Experience
- Reporting and analytic tools
- Life Cycle Management (most important)
- Mobile data business, Mobile financial services and ecosystem
- Mobile technology as well as GSM technology
