KEY ROLES AND RESPONSIBILITIES
1. Online & Social Media Marketing
Understanding of Google Ad words & SEO
Understanding Google analytics and the ability to convert website traffic into leads/sales
Google my business
Social Media; Facebook, Linked in, Instagram etc
Facebook, campaigns, adverts and questions
Monthly Newletters & emails using Mailchimp
SMS portal; sending bulk sms’s, managing the database
2. Managing Products Catalogue
Updating products
Adding new products
Updating Pricing & Specials
3. Managing Web Design
Layout and design of the website using Magento V2 operating system
Adding new pages on the website for competitions, events, products etc
4. Industry Trends
Opposition comparison and awareness of the competitive landscape
Pricing comparison with competing company’s websites
5. Graphic Design
Competitions Graphic design
Business cards
Website Banners ‘Specials and new products
Signage when necessary
Logos & important images
Campaign Building & Catalogue for festive seasons
REQUIRED SKILLS & EXPERIENCE
Education and qualification
• Matric is essential plus tertiary qualification
• English; high level of competency – speak, read and write
• Portfolio of previous work * Please include with application
Work experience and industry exposure
• 2+ years’ experience in graphic design, social media management & SEO with a strong creative flair and a good grasp of design software